Kelsi Smith Email & Phone Number

Portland, Or, Us

Or, Portland, Us

Led the strategy and communications team, informing strategy and planning, and directing creative across all work. Including social media, content, paid media, campaign, influencer, event and experiential.Types of work covered included; consumer journeys, customer insights, creative strategy, social media playbooks, social media insights and direction, cultural research and insights, first and third party data, analytics and reporting, media planning (including paid social), customer engagement, community management, influencer and creator strategy and management, communications planning, and PR strategy.Clients included: adidas, Alden’s Organic, Kindercare, Banfield Pet Hospital, Daimler Trucks North America, Hood River Distillery (Sinfire, Easy Rider, Batanga), PGE, Oregon Electric Vehicle Coalition

Portland, Or, Us

As the Director of Social Media and PR I led a team of content creators, writers, strategists and communicators that all sit within the content and media group at CMD. As the team lead I was required to think strategically, be driven by data and create content meaningfully, all while mentoring my team.My daily role required a diverse set of skills to cover my responsibilities as team leader, these included:- Social, content, audience and PR strategy- Account planning- Paid social strategy, planning and execution- Content ideation- Content production and writing- PR planning- Pitching and executing PR programs- Influencer programming- Research and trend forecasting- Analytics and optimization- Strategically leading integrated new business pitchesSome highlights:Built and led a dynamic and award-winning social media and PR team:• Reduced client spend by 65% through development of a content team model for data-driven content at scale.• Developed remote studio model for quick-turn and live content for Microsoft Surface at Super Bowl 2019.Drove new business development:• Achieved 70% success rate in new business acquisition via RFP.• Led largest new client acquisition since agency independence, with Car Toys.Created award-winning content and campaigns:• Won PR Daily Content Marketing Award “Best Content Series” with data-driven recipe series for Dairy Farmers of Washington.• Increased social engagements by 800% with social strategy and content plan for Dairy Farmers of Washington. • Exceeded MQL goals by 107% via paid social lead generation campaigns for JELD-WEN Creator partnership campaigns• Negotiated successful content partnerships for Microsoft Xbox with famed YouTube creators Mr. Beast and Dude Perfect leading to over 75million views.• Generated 24.5 million earned media impressions for Deschutes with a personalized media and influencer seeding campaign.

Portland, Or, Us

As the Director of Social Media I took the strategic lead on all social media clients and new business at R\West while managing the full social media team of strategists, analysts, creatives, community managers and copywriters.Our client work covered many verticals including; Food and Beverage (Bonne Maman, Deschutes, Bonterra Wine, Free Public), Financial Services and Tech (First Tech Credit Union, Directors Mortgage), Entertainment (Cirque Du Soleil), McMenamins Crystal Ballroom) and Sport and Apparel (DeMarini, Sorel, Evelyn and Bobbie)The position included:Strategic and creative direction across the departmentNew business strategies and pitchingSocial media trend forecasting and researchReporting on ROI and analyzing campaigns and ongoing workClient services and managementTeam and agency managementAgency and client budget managementSocial media productionSome highlights:Restructured and led the social media department; redefined the social media offering, introducing a content production studio and strategically lead social content packages.Drove strategic and trend driven social content:• Grew audience by over 200% in 12 months with launch of recipe and original social content for Bonne Maman growing. • Designed social media plan for Intel Retail Edge Program collaborating with governance board.• Developed original social media programs for Bonterra Wines and First Tech Credit Union.• Launched Deschutes in cans in integrated marketing effort lead by social media content.Lead innovative global creator campaigns:• Produced an international creator program in Paris, France for Bonne Maman exceeding campaign reach goals by 174% • Lead global Intel NUC seeding campaign in USA, Canada, France, Germany, and UK resulting in half a billion impressions via creators.Supported new business development:• 75% success rate in new business acquisition via RFP.

The position included the following responsibilities:- Account, Strategic and Creative lead on Mary Kay US and Timberland.- Collaborated and lead creative strategy, direction and final creative execution.- Guided and delivered strategic counsel to clients in social and digital marketing, including original content creation, community management, paid media, influencers, production, research, and reporting - Served as an internal cross-team lead to drive and communicate strategy across Creative, Design, Insights, Media Buying, and Community Management teams.- Directed diverse team of Account Managers and Coordinators, Community Managers, Creative Producers, Copywriters and Designers.- Managed production team collaborations and all production budgets for monthly and one-off content creation.- On set creative direction of monthly and one off production including photography and video.- Responsible for developing and presenting senior-level strategy to executive teams, including RFP responses, renewal pitches and individual activations.- Directed all account admin, including contracts and budgets.- Worked alongside Director of Paid Media to execute paid strategies, planning and budget (in excess of $1 Million annually)Some highlights:Lead the social AOR team for Mary Kay US, directing creative, production, client services, strategy and community:• Grew account business by 34% YoY.• Directed award-winning, national, community driven, social-first campaign that extended to broadcast and outdoor (Times Square) and resulted in successfully recruiting over 20,000 new independent beauty consultants.• Managed strategy and planning for $1.2 Million paid social budget.Supported the agency at large in a time of growth:• Developed internal production team and studio model for monthly content production used across teams.• Lead the new business team in acquiring Timberland campaign.• Supported strategy on Disney Princess, Mattel, and Freeform accounts.

Stylesmith was founded in 2007 as a pioneering agency focusing on social media and influencer work in the fashion and lifestyle industry. We retained clients that ranged from start-up to Fortune 500Some highlights:Built Innovative social strategy and content practice:• Created in-house studio and freelance creative network to create quick-turn affordable content at scale. • Managed strategy, social presence and content for UNIQLO USA channels• Created social media education programs for emerging brands, internal corporate teams and FiDM School of Marketing.Developed content and creator driven product launches and openings:• Launched Looptworks partnership with Southwest Airlines with integrated social, influencer and PR efforts generating over 300 million media impressions.• Launched UNIQLO stores with content, influencer and experiential programs in major new markets, Los Angeles, Seattle, Boston and Chicago.• Produced experiential event for UNIQLO across Southern California engaging over 10,000 Angelenos in-person in free activations.Early adopter of creator and influencer programming:• Managed a first of its kind global network of bloggers and influencers and created programs for UNIQLO, MAGIC, W-Hotels.• Developed a small business and start-up go to market package rooted in social and influencer.• Created global seeding programs and activations in partnership with brands such as Levi’s, Lulus, UNIQLO, Urban Decay, and Tarte.• Developed first of its kind global creator program and onsite content studio for MAGIC tradeshows, still operating at current shows.Founded influential global fashion programming:• Founded critically acclaimed Los Angeles Fashion Council, legitimizing Los Angeles fashion on a global stage. Featured in Vogue, LA Times, and • Awarded by City of Los Angeles for work within the fashion community.• Created fashion programs in collaboration with British Fashion Council, London Fashion Week and Tokyo Fashion Week.

Los Angeles Fashion Council served to elevate Los Angeles fashion design by creating a platform for presentation on local, national and international levels, as well as by providing education, funding and support.Projects:In 2012 we launched a series of successful programming including:• A Los Angeles design "pop up" show room in London, as featured in Vogue UK.• An online boutique featuring Los Angeles fashion designers supported by ASOS, as featured in In Style• Launched a "pop up shop" partnership with W Hotels "#WFashion"• The Spring 2013 Collections at Carondelet House featuring a dozen emerging Los Angeles designers and featured in the L.A Times, WWD, Racked L.A and many more.In 2013:• The Fall 2013 Collections, Shows & Showroom on Los Angeles St featuring a dozen emerging Los Angeles designers and featured in the L.A Times, LA Magazine, WWD, Racked L.A and many more.• Continuation of our Pop-Up shop series, #WFASHION, with W Hotels.• Continuation of our online store partnership with ASOS Marketplace.• Open Runway. An "open mic" style fashion show series and contest for emerging fashion designers.• The Spring 2013 Collections at The Grove featuring a almost a dozen emerging Los Angeles designers, including the winner and runner up of Open Runway, and featured in the L.A Times, WWD, Racked L.A and many more. Sponsored by Citi Bank and MAC Cosmetics.In 2014:• A showcase at Mercedes Benz Fashion Week Tokyo• Fall 2014 Showcase and Showroom in Los Angeles• Open Runway Part Two• The re-launch of Fashion Week L.A• Spring 2015 Collections in Los Angeles

NOTE: In 2014 Two Point Oh LA merged with Stylesmith to create the Stylesmith Blogger Network.History:In March 2010 we threw a pre-fashion week party for bloggers in L.A. As a result of the success of the party & the relationships that were formed, we decided that maintaining the unity & nurturing the community would be integral for the future of Los Angeles fashion & the blogging community at large.Two Point Oh! LA officially launched in July 2010 with the 1st Annual Picnic with just 45 members eventually reaching thousands of members across the US, UK and Canada.Two Point Oh! LA produced signature events quarterly including the Annual Summer Picnic & the Annual Winter Snowball. We’ve partnered with countless brands to produce events, lookbooks, programming & sponsored content with our network of bloggers.In January 2013 Two Point Oh! LA expanded to include networks of bloggers in other cities, launching Two Point Oh! PLUS with a national and international tour this gave TPOH hubs in San Francisco, Seattle, New Orleans, Chicago, Atlanta, Boston, New York City and Austin.Each member, for an annual fee ($25) received their own customizable profile on the site, invitations to the monthly events in their own cities, brand opportunities, unique experiences and the chance to make social networking really social. Projects, Sponsors & Partners: WWDMAGIC, FN PLATFORM, Lulu*s, Caruso Affiliated, Westfield, South Bay Galleria, Shoptopia, A Current Affair, the CMC The Recording Academy (the GRAMMY Style Studio), Gypsy 05, Sole Society, Crossroads Trading, Reef, Forever 21, Modcloth, XCVI, Nick Chavez, POP Beauty, Rue La La, Chili Beans, Hautelook and many more. We have also worked alongside some of the countries biggest PR agencies to augment their traditional services.

Los Angeles, Ca, Us

Instructor of Social Media in the Beauty Department. Educating Beauty Majors in building your brand online, the business of blogging and best practices in social media.

Fash Mobs is a newly formed fashion production concept driven by street fashion and spontaneity. It brings fashion back to the community in a flash mob style. This pop-up fashion presentation approach is designed to utilize unique public spaces in high-traffic areas to present Los Angeles fashion throughout the city.For more information on Fash Mobs and its upcoming shows, follow @FashMobs on Twitter.

Brought on to handle all press and digital media outreach and front of house for October's Concept Fashion Week - Los Angeles.

Los Angeles, Ca, Us

Temporary blog project for the GRAMMY Style Studio 2011.

Los Angeles, Ca, Us

Ba Hons, English Literature And Theatre

A-Levels: English Literature, Media Studies, Photography, Drama, Politics, Classics.