Develop and implement social media strategies and campaigns to build brand awareness for the global color diamonds brand.Create, edit, schedule, and manage daily content across social networks, including Instagram, TikTok, and YouTube.Collaborate with international marketing and sales teams to create cohesive marketing campaigns.Measure and report on the performance of social media campaigns, adjusting strategies as needed.Build relationships with influencers and engage with followers.

Conceptualize and produce content consistent with the brand's marketing objectives.Create and maintain editorial calendars for social media content.Execute day-to-day posting, engagement, and community moderation.Pitch and negotiate contracts with brands, agencies, and creative teams.Establish and manage relationships with influencers, brands, PR, and media professionals.Track and analyze campaign KPIs, identify trends, and establish strategic improvements.

Develop and implement an organic social media strategy, including planning and day-to-day management of all social channels for Time Out Market New York (Instagram, TikTok, and Facebook).Partner closely with Marketing Managers to create compelling content plans, leading content production and community management.Track and report on KPIs using Dash Hudson. Design content using Canva.Ensure alignment of brand stories, new launches, and promotions within the monthly content calendar.Plan and manage influencer campaigns and events.

Develop and execute local marketing and comprehensive digital campaigns, including social media, SEO, email, and content marketing.Lead and mentor a team of marketing and retail professionals, fostering a collaborative work environment.Frame and implement 360 marketing strategies to grow the company's market presence and revenue.

Develop and manage the firm's marketing materials, including pitches, presentations, website content, newsletters, and blog posts.Assist with organizing the firm's profile-building events and initiatives.Manage the firm's website; assist with editing and publishing news releases and articles.