With over four years of experience in marketing, project management, strategy, and innovation, I excel in translating visions into actionable strategies and fostering synergies across diverse fields. I am a Strategic Investments and Partnerships Associate with MoneyHero Group a leader in FinTech delivering cutting-edge financial comparison and educational platforms across Southeast Asia.In my current role, I am focused on identifying strategic investment opportunities and building partnerships that propel financial innovation and broaden our market presence. My expertise in corporate strategy and growth initiatives positions me to influence the strategic trajectory of our ventures, collaborating closely with leadership and cross-functional teams.Additionally, I am a podcaster at Olla Media, where I host a series called "Surfing the Web3", which aims to educate and inspire the blockchain-curious and non-natives about the emerging opportunities and challenges in the Web3 ecosystem.
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Partnerships LeadSynpulseSingapore -
Strategic Investments & Partnerships Senior AssociateMoneyhero Group (Nasdaq: Mny) Jan 2024 - PresentSingapore -
Group Strategy Senior AnalystMoneyhero Group Dec 2022 - Jan 2024Singapore, Singapore -
Commercial Strategy & Operations Senior AnalystHyphen Group Jul 2022 - Dec 2022 -
Commercial Strategy & Operations AnalystHyphen Group Sep 2021 - Oct 2022SingaporeMoneyHero Group is a leading fintech company in Greater Southeast Asia, reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Singapore, Malaysia, Philippines, Taiwan, and Thailand.-----Formerly known as Hyphen Group/CompareAsiaGroup, MoneyHero is a portfolio of digital finance brands that empower and connect people to a better financial future through innovative tools, personalised digital experiences and expert insights to accelerate the digitisation of the financial industry. -
PodcasterOlla Media Dec 2022 - PresentSingaporeHost of “Surfing the Web3” — a podcast series by Olla Media for the blockchain-curious and non-natives to explore and learn bite-sized concepts from all corners of the sea of Web3.Listen here: http://tinyurl.com/32v5m5ns -
Brand, Partnerships & OperationsThe Glass Hut (Sg) Sep 2020 - PresentSingaporeThe Glass Hut is a creative greenhouse that aims to support the exploration of multidisciplinary arts in Singapore. -
Community ManagementCreatory By Moneyhero Group Apr 2022 - Nov 2023Southeast Asia -
Strategy And Innovation AnalystDeutsche Bank Dec 2020 - Aug 2021SingaporeAs part of Deutsche Bank’s APAC Strategy & Innovation team supporting education and engagement initiatives to drive innovation culture internally across the organisation and externally with the global innovation ecosystem. -
Business Development And Partnerships TraineeMediacorp Pte Ltd Sep 2020 - Nov 2020SingaporeServed as a business development trainee in Mediacorp's Customer group for English Audio content.As a trainee, my responsibilities include:-Ideation, conception and pitching of original podcast content in the true crime, edutainment and business genres-Coordinating and collaborating with stakeholders to start a digital radio station-Testing and optimising of meLISTEN platform to boost listenership -
Ibm Brand Services And Strategy InternOgilvy Feb 2020 - Jul 2020SingaporeServed as an account servicing intern under Eightbar Collective: a bespoke, unified Ogilvy/GroupM team dedicated to IBM.------ Built a client relationship and liaised with Asia-Pacific IBM representative weekly- Managed communications on a global scale between the agency teams, serving as the link between the NY head office and APAC markets (ANZ, ISA, CN)- Executed corporate advertising initiatives by coordinating between strategy and creative teams, curating digital assets that target high-level C-suite clients along with IBM’s B2B audience- Managed all aspects of production workflow for ad tactics, including the writing of creative briefs, conceptualisation and review across offline and online channels (DOOH, OOH, social, digital display, etc.) -
Marketing ConsultantAustralian Accounting Standards Board Mar 2019 - Jun 2019Melbourne, AustraliaServed as a marketing consultant to the Australian Accounting Standards Board (AASB) and the Australian Auditing Standards Board (AUASB) under the University of Melbourne's Management Consulting Program.The AASB & AUASB are Australian Government agencies who develop and maintain financial reporting standards that are applicable to entities in the private and public sectors of the Australian economy.The team was tasked to implement an approach to the agencies' very first stakeholder measurement framework to track stakeholder engagement and satisfaction.-----As a Marketing Consultant, my responsibilities include:- Acted as an external marketing consultant to the Australian Accounting Standards Board *(AASB)* and the Australian Auditing Standards Board *(AUASB)* under the University of Melbourne's Management Consulting Program- Liaison between AASB & AUASB’s stakeholders for primary and secondary data collection for analysis and research generation- Implemented McKinsey's MECE framework to design the agencies' very first stakeholder measurement framework to determine engagement and satisfaction with its financial reporting standards- Produced and presented a comprehensive business report utilising Minto Principle to advise and recommend the client on key metrics and practices to stakeholder engagement and satisfaction in the auditing and accounting industry in ANZ in ANZ -
Marketing DirectorSingaporeans Of Victoria Oct 2016 - Oct 2018Melbourne, AustraliaSingaporeans of Victoria (SOV) is a student-led not-for-profit organization, a joint collaboration of the various Singaporean Student Associations in Melbourne, Victoria founded in 2010. SOV collaborates with both local and international businesses to provide its members with networking opportunities and hosts social events to give members a home away from home.As Marketing Director, my responsibilities include:- Lead a team of 6 to deliver the marketing campaigns for SOV's sponsors, partners, and events- Conceptualising content creation and copywriting across social media platforms to generate engagement- Developing and producing personalised marketing collateral tailored to sponsors' and partners' seasonal promotions- Analysing key metrics to monitor paid campaigns and leverage data to maximise organic reach- Developing a marketing calendar for sponsors, partners and events- Designing and consolidating promotional material into monthly newsletters via stylised EDMs- Utilising UX design to optimise the website for a smooth user experience- Maintaining website content to keep members regularly updated -
Events ExecutiveConcept Alliance Asia Pte Ltd Sep 2014 - Apr 2015SingaporeConcept Alliance Asia (CAA) is a multinational brand activation agency providing complete event marketing and planning services established in 2001. CAA provides tailored brand experiences from Corporate events and conferences to concerts and on-ground activations and roadshows.As an Events Executive my responsibilities include:- Involved in ideation and creation of pitch decks for event bidding- Sourcing and contracting suppliers- Engaged in negotiations between event stakeholders- Coordination of logistics pre and post-event- Site execution of events
Sandra Tan Education Details
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Marketing -
Integrated Events And Projects Management -
Anderson Secondary SchoolGce 'O' Levels
Frequently Asked Questions about Sandra Tan
What company does Sandra Tan work for?
Sandra Tan works for Synpulse
What is Sandra Tan's role at the current company?
Sandra Tan's current role is Partnerships Lead.
What schools did Sandra Tan attend?
Sandra Tan attended University Of Melbourne, Singapore Polytechnic, Anderson Secondary School.
Who are Sandra Tan's colleagues?
Sandra Tan's colleagues are Crizza Marie Mamalayan, Martin Ip, Leonie Joy Labcaen - Amadar, Mark Posada, André H. Burger, Ali Zaidi, Lani Dayumat.
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Sandra Tan
Penultimate Student At Singapore Management University | Major In Information Systems | Second Major In CybersecuritySingapore -
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