With over a decade of global design leadership experience, I am passionate about creating impactful and user-centric solutions for the OTC and respiratory categories. As the Global Design Director at Haleon, I oversee the branding strategy for Otrivin, a leading nasal spray brand, and other respiratory products. I collaborate with cross-functional teams, agencies, and stakeholders to deliver innovative and effective design solutions that meet the needs and expectations of consumers and customers. I also leverage my expertise in packaging and branding to serve as a judge for the World Brand Design Society Awards, where I evaluate and recognise the best design practices and talents in the industry. I am always eager to learn new skills, explore new trends, and challenge myself to achieve excellence in design. I am proud to be part of a diverse and talented team that shares my vision and values of innovation, quality, and sustainability.Transitioning from years of capturing photos for personal pleasure, I've embarked on an artistic journey in fine art photography. My work has earned recognition and awards in various international contests, with features in Photography Magazine. Represented by Galerie Fahid Taghavi in Geneva, I've exhibited alongside renowned photographers. Committed to achieving excellence in photography, I aim to share my vision with a broader audience.