Su Chen Lee Email & Phone Number

Singapore

Singapore

- Strategically led Asia BD Account Manager teams to identify and develop business opportunities / new prospect (Personal Care/Oral Care/Home Care/Beauty category)- Strengthened client relationships, driving increased market share, expansion into new product categories / new markets, and fostering valuable partnerships.- Proactively addressed market challenges by initiating targeted customer engagement through customized business proposals, leading to multiple successful deal closures.- Amplified customer interest in ODM services by proactively generating innovative product concepts aligned with market trends and demands, achieved through close collaboration with internal Marketing, I&D and GSCO departments, including organizing showcase events- Work together on strategies to drive business growth by encouraging culture of speaking up

Singapore

- Spearheaded the establishment of the Asia BD team, cultivating impactful partnerships across Personal Care, Oral Care, and Home Fragrance categories.- Successfully managed annual sales exceeding USD 90 million, driving robust revenue growth.- Directed growth strategies, guiding country-specific BD teams in securing partnerships and delivering exemplary client service.- Collaborated extensively with Marketing and R&D teams to craft product proposals for clients.

Malaysia

- Leading business development initiatives, expanding into color cosmetics, skin care, and personal care categories: entry into the Malaysian market.- Led initiatives in process enhancement, benchmarking, and project management - Successfully enhanced operational efficiency and optimized cost structures.- Led initiatives in process enhancement, benchmarking, and project management, resulting in elevated operational efficiency and streamlined cost structures.- Reviewed CAPEX investments including financial analyses assessments.

- Served as project consultant for key projects across Asia sites.- Organized and led benchmarking workshops across factories, fostering best practice sharing.- Pioneered the creation and curation of a KPI benchmarking booklet for use across regional plants.- Collaborated on local team projects, driving continuous improvement and cost saving projects (procurement cost, R&M and energy saving), achieving significant cost reductions - Reviewed CAPEX investments including financial analyses assessments.

- Managed milk powder plant, achieving operational excellence and significant cost savings.- Carried out improvement projects, optimizing OEE and yield.- Ensured quality products, safety compliance, and efficient operations.- Held P&L responsibility, strategically managing to optimize Gross Margin percentage.- Collaborated with cross-functional teams and external customer, suppliers/partners.- Won the company Best Transformation Plant Award 2013

- Managed successful relocation of fresh milk and juice plant’s machineries to our plant site, adhering to budget and tight timeline goals.- Directed construction of new milk powder plant amidst existing operations, ensuring resource efficiency and minimal interruption- Lead the expansion project to increase WWTP capacity- Managed tenders, supplier selection, and price negotiations to enhance procurement efficiency - Collaborated with cross-functional teams, external consultants, and contractors.- Ensured strict safety compliance and effective CAPEX management

Bachelor'S Degree, Electrical Engineering, Pass With Honours (With Distinction)

- Tanjong Scholarship Award (2004 - 2008) - Highest CGPA Electrical Engineering Graduate (2008) - Best Female Graduate Award (2008)

High School