Su Min Tan Email and Phone Number

• Global marketing strategies and business priorities for automation products • Established pricing strategy and financial analysis• Developed strategies to optimise the performance of existing and new products through competency planning and coordinated product training sessions with sales, technical and distributor teams • Performed market analysis, strategy development, competitive bench marking and identified customer needs through Voice of Customers sessions to develop product… Show more • Global marketing strategies and business priorities for automation products • Established pricing strategy and financial analysis• Developed strategies to optimise the performance of existing and new products through competency planning and coordinated product training sessions with sales, technical and distributor teams • Performed market analysis, strategy development, competitive bench marking and identified customer needs through Voice of Customers sessions to develop product roadmaps• Experienced in leading a cross-functional team to launch new product and executed integrated marketing campaigns across various channels• Organized and participated in industry trade shows to showcase products and key customer engagements• Collaborated with regional marketing and sales teams to ensue alignment in business goals and consistency of messaging and branding across all markets Show less

• Maintained a record of all supply inventories and reviewed monthly forecast for better procurement management. This resulted in understanding the market needs and through properprocurement management able to achieve sales target and maximizing gross profit• Managed suppliers and customers to understand and analyzed the market trends andcompetitor’s products to enable the sharing of competitor intelligence among the team• Developed new market segment for China, Japan, Korea… Show more • Maintained a record of all supply inventories and reviewed monthly forecast for better procurement management. This resulted in understanding the market needs and through properprocurement management able to achieve sales target and maximizing gross profit• Managed suppliers and customers to understand and analyzed the market trends andcompetitor’s products to enable the sharing of competitor intelligence among the team• Developed new market segment for China, Japan, Korea, and South-East Asia and negotiated package deals with supplier to increase revenue and maximize profit• Responsible for developing and implemented marketing plans for existing and new product lines• Managed product value propositions, competitive analysis, pricing strategy and supply chain• Experienced in leading a team of Product Marketers to gain mastery in negotiation with suppliersand increased efficiency in handling quotations to sales team Show less

• Promoted to oversee the operation’s strategic direction and drove new product initiatives with internal and external stakeholders• Led a role in component package procurement, resulted increase of sales volume andachieved the best cost to maximize overall profit margin • Won new business against lower cost competitors through value proposition• Drove suppliers’ relationship chain management and involved in full cycle operations• Analyzed market trends and competitor’s… Show more • Promoted to oversee the operation’s strategic direction and drove new product initiatives with internal and external stakeholders• Led a role in component package procurement, resulted increase of sales volume andachieved the best cost to maximize overall profit margin • Won new business against lower cost competitors through value proposition• Drove suppliers’ relationship chain management and involved in full cycle operations• Analyzed market trends and competitor’s products to enable the sharing of competitor intelligenceamong the sales and marketing team across region• Experienced in leading a team of Product Marketers to gain mastery in negotiation with suppliersand increased efficiency in handling quotations to sales team Show less