o Overseeing , planning and executing all marketing initiatives align with code of marketing by Danone.o Cooperating with media agency to develop TVC , Print Ads, FM Radio and all communication tools for branding and merchandising.o Initiated a User’s loyalty program and organized Annual get together of Dumex member and events on special occasion like Mother’s day , Children’s day etc.. by attractive programs for mothers and children to participate actively. o Supporting and coordinating with medical team and nutritionist in education talks in woman and child heath care centers , nursery schools across the country. o Initiating a program of Talks by Moms to be (including celebrity and KOL) and producing an effective tool for pregnant moms.o Leading a strong promoter team ( about 30 promoters) who conducted direct education to users and make a good sales in key retail outlets in both MT and GT.o Monitoring and controlling Marketing budget to be effective and efficient.o Reporting monthly sell out , inventory , competition reportso Had a good opportunity to learn Code of Ethic , marketing seminar of consumer behavior ( Identifying types of mothers) , Nutrition and nurturing early age babies etc in oversea and visited health care centers for Moms & Child operating in Indonesia.

o Planning and implementing advertising and promotion activities for opening new retail outlet of Star Mart supermarket.o Coordinating with brand owners for in store promotions , partnership programs, Super Saver week etc. ( weekly and monthly promotion), Loyalty programs to increase and maintain shoppers o Organizing road shows and Center anniversary events with model agencies , fashion outlets and broadcasting in TV programs to attract more shoppers visit.o Administration outlets in center : place rental, maintenance, attractive display and promotion programs

o Marketing management for Life Style products ( Supplements) : Ginsomin ( Ginseng supplements), ENAT ( Vitamin E ) , Pynocare ( supplement for melasma) , Prim E ( supplement for woman PMS) and NNO ( Nourishing Night Oil with Jojoba + Vit E for applying damaged skin) o Launching new product and Organizing users get together ( Gala ball with users), Ginsomin couple awards yearly , Trade get together..etc.o Developed product education CD flyers creating with KOL’s endorsement.o Conducting product trials with KOLs pre launching o Carrying out market research ( coordinating with retail audit team)o Quarterly Reports

o Sole Distributor of international leading brands like Sketchers, Adidas, Swatch, Levis, QuikSilver, ROXY. o Checking products and order placement.o Distributing 2 wholesalers in Yangon and Mandalay, retailers and 2 company owned direct selling boutiques named Living Color and Mix & Match.o Preparing display counters aligned with international brand concept and taking care of product display properly as per brand guidelines. o Overseeing and executing advertising and promotion activities including loyalty program.o Collaborating with media agency for creative and advertising jobs and also producing merchandising tools and in store display.o Organizing in store promotion events but also sponsoring in kind products to fashion shows and music concerts and all events of yuppies. o Recruiting , training and motivating sales staff and generated sales successfully and proven yearly sales growth.

o Developing strategies and implementing marketing campaigns for FMCG consumer goods like insect killer, body soap, shampoo and snack.o Successfully organized a big event in town in 2000 ( MISS STYLE BEAUTY PAGEANT)o Supervising advertising and all creative communication tools developmento Coordinating and communicating with Sales team, Logistic and Legal department o Launching new product and sponsored events.

o Distributing and retail management Maybelling (USA) cosmetics.o Launching new products and big events in Yangon and Mandalay.o Supervising advertising and all creative communication tools development as per guideline of the international brand.o Conducted many demonstration events and training to promoters by international beauty expert.o Leading sales promotion events in prestigious public areas and shopping centerso Generated proven sales and built the brand successfully

o Exporting beans and pulses to India, Indonesia, Malaysia and Slovenia and importing palm oil, Flour, cement and MSG seasoning powder.o Daily price checking in local and international markets.o Procuring the stock from farm gate and coordinating appointed representatives in respective agricultural areas in up country.o Buying the crops from local traders and monitoring warehousing and stock management.o Coordinating with branch office in Singapore for preparing shipping documents.o Had a good opportunity to learn preparing documents for international trading, banking and insurance terms and conditions in Singapore, Switzerland.o Oversea trips and meetings for business development in global markets.