Suaid Mulla

Suaid Mulla Email and Phone Number

Marketing Manager - Automotive Brands @
Suaid Mulla's Location
Manama, Capital Governorate, Bahrain, Bahrain
About Suaid Mulla

Marketing professional with over 14 years of experience in advertising, marketing communication, project management and business development with prestigious automotive brands including Bentley, Volvo, Lexus, Toyota, Subaru, Peugeot, Chery, SsangYong and Isuzu. Been acknowledged for strengthening companies to lead in highly competitive markets and for delivering innovative marketing concepts and strategies. Utilize keen analysis, insights and team approach to drive organizational improvements and implement best practices with the capability to envision and create successful outcomes in complex situations. Success in creating strategic marketing plans, conducting market research studies, managing operations and organizing various launch campaign & events has allowed to broaden understanding in the field of marketing.Proven track record in conducting launch events & campaigns, devising brand building activities and accelerating the business growth.KEY STRENGTHS: • Formulating marketing strategies and product positioning • Brand building • Effective project management skills • A creative thinker with focus on new initiatives • Strong people management skills • Excellent know-how in digital and social media marketing

Suaid Mulla's Current Company Details
Motorcity Bahrain

Motorcity Bahrain

Marketing Manager - Automotive Brands
Suaid Mulla Work Experience Details
  • Motorcity Bahrain
    Marketing Manager
    Motorcity Bahrain Apr 2022 - Present
    Bahrain
  • Ebrahim Khalil Kanoo B.S.C (C)
    Asst. Marketing Manager- Volvo, Peugeot, Subaru, Chery, Jetour, Isuzu & Other Automotive Brands
    Ebrahim Khalil Kanoo B.S.C (C) Feb 2019 - Mar 2022
    Bahrain
    Key Responsibilities: • Spearheading entire marketing and advertising campaigns including development of marketing strategy in line with the business requirement• Developing & executing strategic plans, organizing process, launching and sustaining new brands from inception till successful completion• Elevate all brands within the market through measurable marketing initiatives• Conceptualizing the growth initiatives and creating innovative product concepts • Conducting competitor analysis by keeping track of market trends and competitor moves, to achieve market share metrics; mapping the client’s requirements and architecting new solutions• Implementing policies and reaching out to unexplored market segments / customer groups for business expansion• Managing all online and office communication channels’ contents.• Database monitoring through CRM; monitoring media plans and press releases• Preparing and communicating the progress of monthly, quarterly and annual reports to management• Building & maintaining relations with clients, effectuating and augmenting sales growth and enhancing business profitability through calculated approach and strategic initiatives • Leading, mentoring & monitoring the performance of the team to ensure timely and successful delivery of the projectAchievement: • Launched Peugeot and Jetour brands locally including the strategy• Focus on marketing activities for Volvo and Isuzu lead to an increase in sales of 27% and 13% respectively. • Successfully launched various models, service facilities and renovation of existing facilities; increasing brand awareness and creating a positive impact. • Established the social media platform for multiple brands; aided in enhancing the website experience
  • Ebrahim Khalil Kanoo B.S.C (C)
    Assistant Client Relationship Manager- Lexus, Michelin, Tyre Plus And Other Non-Automotive Brands
    Ebrahim Khalil Kanoo B.S.C (C) Aug 2015 - Jan 2019
    Bahrain
    Key Responsibilities: • Managing & developing the communication & marketing strategy with budgets for Lexus & EKK divisions. • Managing operations, creating marketing plans and budgets, reviewing marketing plans & organizing various events• Provide advertising & communication concepts, launches and event activities in line with brand guidelines to the respective target audience• Conducting industry, market and competitor analysis, including continually analyzing and monitoring the industry to stay up to trend.• Monitoring competitor activity and identifying opportunities and threats, including implementing the necessary actions to counter threats and develop growth opportunities.• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly• Preparation of marketing activity reports and presentation to management.• Handling TV Commercial shoots, photography shoots and radio advertising campaigns. Achievements: • Brand activities for Lexus accomplished year-on-year increase in the sales; attained 20-30% year-on-year consistent increase in the market share from 2012 until 2016. • Effectuated strategic marketing planning initiatives and aided in increasing brand presence in the Bahrain market; the initiatives helped in outselling the competitor and helped in brand positioning of Lexus over BMW and Mercedes in the Bahrain market year-on-year basis• Successfully launched various models, service facilities and renovation of existing facilities; increasing brand awareness and creating a positive impact.
  • Ebrahim Khalil Kanoo
    Senior Brand Executive- Toyota And Lexus
    Ebrahim Khalil Kanoo Apr 2012 - Jul 2015
    Bahrain
    Key Responsibilities: • Responsible for Marketing Communication Strategy and budgets in line with business objectives and creating an annual activity plan. • Leading the process of advertising and marketing communication and closely working with sales team to support retail KPIs.• Oversee and evaluate market research; adjust marketing strategy to meet changingmarket and competitive conditions.• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets• Integrated Campaign Planning (Creative + Media)• Fully included in the development of the digital and social media channels to amplify impact of communication.• Other responsibilities include Brand Associations, PR handle and campaign activation.Achievements: • Overseeing and managing budgets in excess of BD 750,000• Successfully launched the new responsive Lexus website by building content and overseeing the design. • Launched and maintained Toyota and Lexus social media profiles on Facebook, Instagram and Twitter
  • Ahmed Zayani & Sons
    Sales And Marketing Executive- Bentley Motors
    Ahmed Zayani & Sons Feb 2011 - Mar 2012
    Bahrain
    Key Responsibilities: • Responsible for the entire sales process from prospecting to closing of sales.• Active participation in business development plans and marketing strategies, both new and used vehicles. • Formulate the sales strategy in view of the sales target and the prevailing market conditions to maximize growth and profitability. • Establish strategic marketing plans to achieve corporate objectives for products and services.• Oversees advertising and promotion activities including print and digital media.• Oversees development and maintenance of customer database.• Develop strong customer relations, appraise trade-ins, and orchestrate financing.• Planning and managing all launches, events and campaigns.• Communicate to customers through direct marketing activities. • Continuously monitoring the performance and pricing strategies of the competitors.• Ordering vehicles as per the demand and customer preference.Achievements: • Increased sales by 33%. • Devised a used car strategy that helped in increasing sales in the used car division by 40%.• Direct marketing initiatives increased customer leads by 32%.
  • Godrej & Boyce Mfg. Co. Ltd
    Graduate Sales Engineer Trainee
    Godrej & Boyce Mfg. Co. Ltd Aug 2008 - Aug 2009
    Mumbai
    Key Responsibilities: • Managed sales activities; and provided warehouse storage solutions.• Increased sales through relationship building, follow up, customer satisfaction and creative problem solving.• Team up with the project managers and designers to ensure the best possible solution for the customer.• Provide design support and inputs to the design team for better utilization of space.• Able to manage all aspects of sales to customers, which includes providing highly technical product information and assisting with the development of the existing system in their facility.Achievements:• Able to acquire 10 new clients that used to work with competitors• Achieved a sales of Rs 75 lacs, surpassing the goal by 200%

Suaid Mulla Education Details

  • Birla Institute Of Technology
    Birla Institute Of Technology
    Marketing
  • Mumbai University
    Mechanical Engineer
  • The New Indian School
    The New Indian School
    Science
  • The New Indian School
    The New Indian School
    S.S.C

Frequently Asked Questions about Suaid Mulla

What company does Suaid Mulla work for?

Suaid Mulla works for Motorcity Bahrain

What is Suaid Mulla's role at the current company?

Suaid Mulla's current role is Marketing Manager - Automotive Brands.

What schools did Suaid Mulla attend?

Suaid Mulla attended Birla Institute Of Technology, Mumbai University, The New Indian School, The New Indian School.

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