Suan Yao Email & Phone Number

台灣 臺北市

台灣 臺北市

• Organized over 50 webinars and served as a speaker, directly engaging with potential businesses, successfully capturing a net list of 3,000 leads, and designing automated webinar processes.• Developed product positioning and use STP framework to align with different target customer scenarios and ensure consistent market communication.• Providing product training to internal teams to deepen overall understanding and strengthen product knowledge among colleagues.• Monitored and tracked key metrics for optimizing marketing strategies, including channels, messaging, and packaging.• Served as an external speaker, delivering free e-commerce courses in collaboration with government accelerators.• Assisted in executing content marketing, writing feature-focused articles to familiarize the market with our products.• Analyzed and researched market demands in the Taiwan market, differentiating our products from competitors'.• Collaborated with third-party partners and through the assistance of ER manager to coordinate partnership strategies about marketing.• Managed multiple marketing projects to ensure timely delivery and meet partner or internal expectations.Product Managements• Managed product requirements, closely collaborating with the sales, delving into the customer service tickets to understand merchant needs.• Participated in product roadmap development with developer lead and manage it graphically so that the team can understand the objectives in an efficient way.• Defined feature requirements and advantages, gaining insights from CS messages and market research. Provided the multinational development team with more localized development goals by phases.• Conducted customer feature interviews to get a deeper understanding of pain points and needs faced by key customers, using the feedback to optimize product features.• Conducted product usability tests, acted as a user and evaluate the smoothness of the process of using the product.

台灣 臺北市 內湖區

Staff Health AIoT Solution• Participated in wireframes and UI design for hardware product interfaces and web platform systems.• Led technical meetings to discuss and resolve practical implementation issues such as application connectivity.• Collaborated horizontally and vertically across departments, working with various roles in the team, including UI, ID, MD, SW, FW, iOS, and Android developers, as well as procurement and accounting teams.• Reported directly to the company's chairman on platform development progress and engaged with department heads to discuss product strategy.• Planned marketing sales kits, including website development, marketing materials and outsourcing the production of promotional videos.Other wearable projects:• Managed over 5 overseas suppliers during the pandemic, ensuring timely delivery.• Wrote product manuals in both Chinese and English and also into multiple languages such as Malay, Thai, Vietnamese, and Arabic.• Initiated product development projects in line with the company's panel production strategy.

Taiwan

PhysioQ (Biomedical Data Platform) Project• As the Scrum Master responsible for project development progress management and coordination of team members' work allocation.• Managed the development of a product from 0 to 1, assisting in establishing the MVP (Minimum Viable Product) model.• Developed functionalities within the Agile framework and utilized tools to effectively design the UI interface.• Drove iterative product enhancements, conducting user interviews and research to delve deeper into product details.Explore TCM (Traditional Chinese Medicine) Project• Responsible for marketing and promotion, including launching the project in crowdfunding platforms and planning rewards for participants.• Organized overseas campus presentations and collaborated with personnel in Beijing, Shanghai, and Guangzhou, China.Building Company Image Website• Responsible for building the company's image and product website, such as kiipo.com.Development of Image Websites for Clients• Created and built websites for a well-known medical group in China.• Planned the internal layout and implemented a 360° panoramic tour for hospitals.

Customer Service & Merchant Success• Resolved setup and operational issues for novice users, while assisting in reporting product bugs.• Analyzed the needs of potential customers and offered suitable e-commerce solutions.• Designed chatbot response scripts, including a repository of frequently asked questions.• Conducted interviews with key users to assist in resolving operational challenges and highlighting success stories.Facebook Social Media Management• Wrote trending content and created creative visual materials to stimulate community engagement and increase brand visibility.• Managed advertising accounts for the Taiwan market, enhancing visibility and monitoring the effectiveness of ad campaigns, analyzing data, and optimizing performance.• Conducted tests with different advertising materials and optimized copywriting to reach potential target audience.Product Related Support• Responsible for translating our product, increasing the percentage of zh-tw localization from 55% to 95%.• Wrote help articles for the help center to assist customers in understanding product features and enable self-service to get up quickly.Exhibition Event Planning• Design of exhibition venue marketing materials such as flyers, backboards, signages.• Planning sales talk and interactive games with potential customers to help increase exposure.

桃園市

TAS(Take A Seat) is a co-working space in Taoyuan. Besides sharing the office, we also want to share the life style, therefore we create contents, hold events.• Responsible for project planning, providing clients solutions with marketing analysis, customers research, product protocols and operation strategies.• Culture event planning and execution, held 4 workshops including community marketing, culture research and project management.• Recruited 5 interns and served as their mentor during their internships.

Bachelor'S Degree, Department Of Humanities And Social Sciences

Activities and Societies: AIESEC, Graduating Student Association, NCTU Tainan Alumni Association

Exchange Program, 社會發展與公共政策學院