Responsible for developing and implementing engagement and fundraising strategies to enhance and grow annual giving from current and prospective donors. In this role I provided comprehensive administrative assistance to the Chairman of the Board, with a focus on office and fundraising support, effective database management and reporting, event logistics and donor stewardship efforts. • Design, document, and implement a systematic and integrated donor relations program.• Established and managed information tracking processes regarding acknowledgement, recognition, on-going communications with past and current donors to enhance their relationship with River’s Edge Men’s Ranch and increase the likelihood of continued contributions.• Responsible for copywriting, designing and scheduling bi-weekly email newsletter to all donors as well as maintain an updated subscriber list.• Successfully helped the organization raise $60,000 at the 2020 Annual Banquet Fundraiser.

Managed the company’s marketing and communications functions by effectively designing, developing and directing all campaigns to meet lead generation, engagement and sales goals. Supervised and directed the workflow of marketing and communications team by assigning job tasks, facilitating interdepartmental communications and managing external communications.• Crafted the company’s annual integrated marketing communications plan to ensure that all sales goals as defined by the leadership team were met.• Responsible for all campaign tracking and monitoring to ensure campaign elements are organized, effective and that the results met ROI goals. Responsible for reporting and developing a professional recommendation for future campaign strategies based on results.• At Concordia Supply, VBS is the most important product line the company trades, making up 50% of the overall annual revenue. I was able to reinvent and redesign their long-standing VBS marketing campaign by introducing new messaging, a fresh and contemporary design direction and expanding on existing campaign components. This effort resulted in a 10% growth of VBS sales. • Actively built brand awareness by implementing the organization’s first effective acquisition marketing strategy in recent history utilizing vendor relations, networking, conferences, email marketing, social media and external marketing partnerships.• Responsible for overseeing custom print product line including but not limited to marketing presentation online, print production and delivery to customers. Under my management, this product line grew 40% in the first year.• Oversaw production, delivery and maintenance of internal and external communication materials, as well as directed artwork, developed copy, fact sheets, customer testimonials and other media materials.• Implemented the team’s first ever a project management system to track activity using Asana and Slack

Managed organization’s marketing and communications functions, overseeing a $150,000 budget and 10-member team. Direct brand management, brand development launches, media relations, corporate positioning, marketing strategies and campaigns, web and digital development, vendor management, in-house print production and project management for 80 unique clients.Accomplishments:• Established, developed and implemented the first global marketing, branding strategy and communications strategy in the organizations 27-year history• Directed and managed all department projects, in-house graphic designers and independent designers personnel to create an effective voice for all branded internal and external communications• Developed department structure and workflow from the ground up; print and digital production increased by 25% in 2016 and an additional 5% in 2017 without budget increase or personnel increase• Led the launch for 9 new brands. Identified opportunities, developed creative direction and collaborated with clients to accomplish each of their unique goals.• Pioneered the organizations first ever relationships with external media networks including iHeart Radio and NCM Media• Developed and launched 42 multi-channel print, web and direct marketing campaigns• Leveraged strengths in cost-effective marketing management and vendor negations to end each year an average of 10% under-budget• Created digital communications strategy that contribute to a 30% increase of online donations to the organization and 25% growth to website traffic, mobile app downloads and impressions, and social media followers• Published the organizations first brand book and Media Kit

While making a field move from Sports and Entertainment to Non-Profit, I worked my way up in the organization and held many different positions ranging from receptionist to administrative clerk. In all positions my role was to support the organization through the performance of administrative duties.• Database management, oversight of volunteer teams and guest service• Compose and write email newsletters and updates on Constant Contact• Manage and coordinate volunteers

In this position I have had the opportunity to undergo thorough experience in media relations as well as social media management. I report to the Director of Broadcast Communications and my responsibilities are, but not limited to, the following: -contributing and expanding the current social media campaign, #SOUNDTHEHORN. Within this campaign my efforts has helped add two new outlets to the organizations efforts, those being Vine and Instagram -contributing and managing social media content including Facebook, Twitter, Instagram and Vine. A majority of the created social media content derives from live in game Twitter Updates and activity around the ball park during home stands. -writing press releases, feature stories and articles -media relations, including attending to the needs of MLB scouts, local press, visiting team broadcast staff, and visiting team public relations representatives before, during and after games. -Assist with game day preparation, office duties and special projects. Game day duties include the collection of line up information from both clubhouses as well as official league stats to compile all game notes and stat packs needed by the media, coaching staffs and fans. Additionally to the task of creating these documents, I am responsible for distributing the completed products in a timely fashion. -Assist with writing of daily game notes and team publications -Compile daily clips and stat packs on game days -Distribute information to on-site media, including game notes, press releases and information guides to the media in a timely matter -Assist with the team’s photo and media archives

The responsibilities I am accountable for at my position with AEG include:-customer hospitality -public ticket sales-will call distribution-assisting VIP clientele-clerical assistanceIt is with this position that I have worked alongside the champion Los Angeles Lakers, the champion Los Angeles Kings, the Los Angeles Clippers and the champion Los Angeles Sparks. Additionally I have had the pleasure of working with the promotional staff of various events including, but not limited to, the People’s Choice Awards, the 2011 NBA All Star Games and the 2012 Stanley Cup Championship. Within my duration of working for AEG I have been awarded the Los Angeles Kings Royal treatment, which is an award of achieved excellence hand-picked by the Los Angeles Kings and Box Office Managerial staff.

Upon being elected as Chapter President I have coordinated the chapter functions through the planning and execution of an annual timeline. My position requires me to:-delegate tasks to the executive board and membership to successfully meet deadlines-coordinate and design events-write press releases and articles-establish a strong reputation within the campus culture-operate in a professional partnership with campus faculty-recruitment of new members-scheduling, planning and conducting weekly chapter meetings-creating public relations campaigns for our chapter and various local organizations-cultivating professional development among chapter membership-public speaking

In this position I have had the opportunity to undergo thorough experience in the public relations field. My responsibilities in this position are, but not limited to, the following:-contributing and managing social media content-writing press releases and articles-managing website content-media relations-issuing and managing credentials-producing images and advertisements via Adobe Photoshop-assisting in event operations-philanthropic foundation functions, Hope Reigns Foundation-corporate partner relations.-Assist with game day needs, office duties and special projects -Attend to the needs of broadcasters, media and visiting team public relations representatives before, during and after games -Assist with writing of daily game notes and team publications -Compile daily clips and stat packs on game days -Distribute information to on-site media, including game notes, press releases and information guides to the media in a timely matter -Assist with the team’s photo and media archives