Susan Asher Email & Phone Number

United States

Worked as Content Manager for this IT training company.

Atlanta, Georgia, United States

Alpharetta, Georgia

November 2019 Dimension Data was acquired by NTT, and my role was one of hundreds that were eliminated.• Collaborated with internal market leaders, creating content for sellers describing latest technology solutions for go-to-market launches. • Created sales presentations and customer-facing documents, enhancing competitive positioning.• Developed training materials for sellers, improving user experience.• Edited documents, simplifying complex solutions.

Atlanta

Clients: Armor, Nuspire, Intent Solutions• Saved client cost by serving as sole turn-key resource for ideation and developing instructional manuals; website content; sales documents for resellers, inside sales, and clients; and white papers on various cybersecurity solutions, including artificial intelligence, security orchestration and automation, blockchain, and GDPR.

Atlanta

• Helped increase website traffic by 22% in 6 months by writing website content and promoting blog and social media posts.• Wrote award submissions that significantly increased brand awareness with clients, resulting from winning top awards in cybersecurity, including SC Magazine Reader Trust Award for Best Managed Security Services for four out of five years and a Finalist in 2017. • Created and edited Secureworks PowerPoint presentations on cybercrime, cyberthreats and incident response for subject matter experts who spoke at cybersecurity and client industry trade shows, including DEFCON, Black Hat, and RSA. • Developed industry-specific cybersecurity vulnerability and solution sales sheets and informative presentations for 30+ sellers, enabling sales teams to develop key new topics for opening new discussions and simplifying complexities.• Educated various industries about their operational vulnerabilities by creating infographics that highlighted their specific cybersecurity exposures.• Wrote press releases, email communications, social media and blog posts, news stories published in trade publications, and white papers on security threats and solutions, as well as digital transformation, enhancing brand recognition. • Developed sales and customer-facing documentation and reports, thought-leadership content, and case studies published on company website and in various industry publications, helping C-level executives understand need for cybersecurity.• Ghostwrote e-book on cybersecurity and dozens of articles published in international cybersecurity association ISACA and in trade publications across manufacturing, healthcare, banking, insurance, and legal industries, enhancing Secureworks’ reputation as leader in field. • Developed and pitched story ideas that resulted in stories in trade publications and national media outlets, including the New York Times, Washington Post and “60 Minutes.”

Atlanta

ASHER PUBLIC RELATIONS, Atlanta, GA Owner and FounderProvided public relations (PR) strategies, media relations, promotional materials, newsletters and press kits, media relations, special event planning, crisis communications, and newspaper reporting for clients in media as well as in legal, financial, education, entertainment, fashion, and medical industries.

Atlanta

-member services; government debates, press releases

Masters Of Art In Professional Writing, Applied Writing, 4.0

To see my philosophy on writing and samples of my work, visit https://sites.google.com/view/susanasher

Bachelor Of Arts In Journalism With An Emphasis In Pr, Minor In English, 3.5 Gpa

Activities and Societies: Took five master degree-level courses in digital communications at GSU, 4.0 GPA. Currently enrolled in PRSA’s.