Taaramitra is a contemporary women's footwear brand. Our aim is to disrupt the causal and everyday fashion scene with fashionable and affordable products.Scaled from 0 to 10,000+ customers & INR 1.2 Cr revenue in 2 years with an average retention of 30%Achieved a profitable and sustainable growth of 60% YoYLaunched and merchandised 15+ collectionsImproved Inventory Turnover ratio to 8 and restocked effectivelyReduced dependency on Marketplaces and retail by exclusively concentrating on own website bringing in >90% of revenueSetup and executed Digital marketing campaigns across Meta and Google and consistently achieved ROAS of 4+Worked on customer delight and brought retention close to 35%Hired and trained Human resource across Marketing, content, operations, retail and financehttps://taaramitra.com/

Took complete charge of retail operations of family owned footwear chain storesImproved Gross margin of products by 40% better sourcing and white labellingImproved inventory turnover ratio and optimised to having less than 3 weeks of stockReduced product wastage to less than 5%Automated processes in merchandising, sourcing and store operations

Worked as a trainee decision scientist and learned the basics of Data analytics

Managed a team of 20+ as a part of my role as Mentor (Make a Difference) of educational support volunteers teaching underprivileged childrenSupervised and approved the lesson plans submitted by teammates for teaching children aged 10 to 15Worked closely with the children to assess and monitor the areas they were lacking in and gave feedback for better lesson plans focussing on the areas in questionMaintained and communicated the non-negotiables with the voluneteers and gave constructive feedback

As a managing editor of our college magazine , managed a team of 40 and published high quality and well researched articles on Campus stories, Alumni interviews, Career path and city spotlight.

As a editor and correspondent, researched and published articles on Alumni interviews, event coverage, book reviews and miscellaneous stories.