Subbarao Manepalli Email & Phone Number

Campaign Execution and Optimization:- •⁠ ⁠Created and executed paid social and programmatic campaigns across FB/IG, Snapchat, Pinterest, Twitter, LinkedIn, and DV360(Display,Video and Mobile).•⁠ ⁠Managed $5M+ monthly budgets across channels.•⁠ ⁠Set up campaigns in Prisma (MediaOcean) and sent Insertion Orders (IOs) to vendors/partners. •⁠ ⁠Proactively addressed platform issues post-launch; ad disapprovals, performance drops and click-to-landing page-view optimizations. Performance Reporting and Analysis:- •⁠ ⁠Provided daily/weekly/monthly performance and pacing reports to the client.•⁠ ⁠Created campaign performance reports with insights and recommendations (WoW). •⁠ ⁠Tracked key metrics: IVT, Viewability score, and Brand Safety on IAS platform. Media Planning and Optimization:- •⁠ ⁠Created/updated media plans based on client requirements and campaign performance (QoQ).•⁠ ⁠Managed end-to-end media planning, invoice billing, and reconciliations in Prisma MediaOcean (MoM).Collaboration and Quality Assurance:- •⁠ ⁠Coordinated with internal and external teams for account updates.•⁠ ⁠QA'd new creatives in Campaign Manager 360/DCM/CM360.•⁠ ⁠Ensured pre-post launch campaign activities: trafficking, screenshot decks, and PCA reports.Strategy Development and Results:- •⁠ ⁠Contributed to strategies achieving: - 40% YoY reduction in CPL/CPA - 50% YoY decrease in CPV.Stakeholder/Client Communication:- •⁠ ⁠Regularly communicated performance updates to clients, providing actionable recommendations and next steps for enhanced results.

Hyderabad, Telangana, India

Paid Social Manager, GroupM Media India Private Limited (On-Site) Key Highlights:- •⁠ ⁠Managed end-to-end paid social campaigns across Meta/Facebook, IG, Snapchat, Pinterest, Twitter, LinkedIn, and more. •⁠ ⁠Collaborated with USA regional teams, managing $10M+ monthly budgets across paid social channels. •⁠ ⁠Lead a team of 8+ members, ensuring timely task completion and providing expert guidance. Campaign Management and Optimization:- •⁠ ⁠Developed and executed paid market strategies, including A/B tests and media plans. •⁠ ⁠Monitored campaign performance, measuring objective goals and KPIs. •⁠ ⁠Provided detailed pacing reports (daily/weekly/monthly) and pre-launch campaign materials (screenshot decks, PCA reports). Stakeholder Management:- •⁠ ⁠Served as primary point of contact, ensuring timely campaign updates. •⁠ ⁠Conducted QA/QC checks on stakeholder tasks. Process Optimization:- •⁠ ⁠Updated DCM/Ad op's tags, audience details, and naming conventions. •⁠ ⁠Conducted brand lift studies and campaign experiments. •⁠ ⁠Maintained content calendars and monitored dashboard budget spends. Team Collaboration and Quality Assurance:- •⁠ ⁠Provided campaign recommendations and QA support to UK, EMEA, AUS, and NZ teams. •⁠ ⁠Offered guidance on campaign pacing and optimization. Achievements:- •⁠ ⁠Assisted in paid strategies that drove 30% YoY campaign efficiency increase.

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Oversee and Perform Digital Advertising Operations for the Client and In-house based projects.AcuteSoft - Digital Marketing Agency in Hyderabad, providing complete Digital Marketing Solutions to all the organizations and they are also providing SAP online training classes to the students, professionals, etcCreate and Execute the advertising campaigns as per the client's requirements in Google, Bing and Social Media Platforms.Revamp the client's Social Media Pages while following quality metrics and improve their social media presence, brand exposure and increase customer engagement.Explain and given organic strategies to the team members, Enhancing client's website traffic, visitors and improve rankings in SERP results.Create and Execute the Email Marketing Campaigns by using third-party tools like MailChimp, SendGrid, and YAMM tools, etc, We are creating the landing page/HTML template with USP's and CTA's to better engagement and open rates from the targeted audience.Prepare the audit reports for the client's websites and given recommendations to overcome issues regarding what's they are facing currently in the marketing field.Co-ordinate with the Graphic Design team and Content Writer to deliver quality results to the clients with their objective goals.Prepare and explain marketing strategies to the clients as per their recommendations for enhancing visibility and achieve their goals in digital media platforms.

Hyderabad, Telangana, India

Performing Digital Operations on In-House projects, SMS Striker - Delivering Bulk SMS Services such as Promotional, transactional services, and Office24by7 - Delivering Call Center, IVR, and Cloud Telephony Solutions and also providing IVRS to the B2B, B2C organizations across PAN India,Perform and Execute the Paid Advertising Campaigns in Google, Bing Search Engines and Social Media Platforms like Facebook, Twitter, Linkedin, etcCreate and Execute the Brand Awareness, Lead Generation Campaigns for their Services/Products in Digital Media PlatformsPerform the SEO/Organic Strategies to enhancing daily visitors or improving the traffic towards the website from potential customers/audiences. Execute the On-page and Off-page activities on websites to improve rankings in SERP results, etc.SMO - Improve customer engagement, brand consistency, and recognization in social media platforms.