Subhadeep Dey Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

• Currently leading a 5-member team to provide complete end-to-end campaign management for a UK based retail client
• Experienced in handling retailer and supplier campaign engagements from stages of customer identification by leveraging various ML algorithms to measurement
• Spearheaded launch of new multi-media proposition by using ML techniques to effectively launch 100+ new campaigns
• Developed markov chain attribution model for generating channel contribution in multi-media campaigns
• Generating quarterly benchmarking reports to discuss campaign performance and scope in additional requirements with stakeholders
• Engaged in conceptualizing and building a ML based solution to identify declining customers and subsequently promote customer retention and engagement

Gurgaon, India

• Leveraged data science, sampling & ML techniques for creating new promotional campaigns & evaluation of existing promotional campaigns for effectiveness & sales uplift measures.
• Worked on targeting process through different media channel for enhancing brand loyalty, customer engagement & increase in customer retention.
• Delivered multiple instore campaign evaluation reports with key KPIs to gauge campaign performance
• Delivered shopper profiles that assist campaign planning team to assess the customer behavior during COVID pandemic leading to over
• Built customer loyalty segmentation using RFM methodology to segment customers based on buying pattern/traits
• Engaged in selecting right set of audience base for targeting through web-based platform for retailer using Google Ad Manager and Facebook and subsequently track and generate campaign performance reports

Bangalore

•  Churn Analysis | Banking
• Currently working on a proof-of-concept for addressing customer retention for a financial services client
• Building statistical model using logistics regression & decision trees to predict the customer churn rate Sales Forecasting | Retail
• Developed a sales forecasting model using statistical forecasting techniques for a retail client
• Engaged in analysing the time series data provided for the retail segment
• Created a test harness for validating the developed model Data Quality Analysis| Telecom

Gurgaon, India

• Initiated vendor acquisition process for launching an E-Commerce business
• Conceptualized key performance indicators

Mumbai

• Performed a market basket analysis for a retail client
• Developed a new quote-to-order cycle for a Hi-Tech client in SAP Solution Sales Configuration
• Resolved issues related to mismatch of invoice and revenue in Oracle 11i as part of a project accounting system for a Hi-Tech client.

Post Graduation Diploma In Management, Finance

Finance/Operations

Bachelor Of Technology (B.Tech.), Mechanical Engineering

Mechanical Engineering