Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.What is Digital Marketing?----------------------------------------Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.Here are some of the most common digital marketing assets and strategies businesses use to reach people online:-----------------------------------------Digital Marketing AssetsAlmost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:----------------Your websiteBranded assets (logos, icons, acronyms, etc)Video content (video ads, product demos, etc)Images (infographics, product shots, company photos, etc)Written content (blog posts, eBooks, product descriptions, testimonials, etc)Online products or tools (SaaS, calculators, interactive content, etc)ReviewsSocial media pages