- Product owner of a SaaS product dedicated to measure the performance of online campaigns.- Instrumental in growing the revenue of a newly developed product to 1 million USD in 14 months.- Actively involved with client servicing team to grow the accounts and ensuring 0 churn. The accounts are some of the biggest digital publishers and ad networks in Australia, Singapore, India and United States. - Maintained a Net Promoter Score of above 90 throughout the period.- Scaled the product from 4 attribution reports generated per week in the 2nd month after launch to 3 attribution reports generated per day in the 8th month after launch.

- Develop product roadmaps and user stories for new product features- Coordinated with engineering, data science, marketing and sales directors while developing long-term roadmaps to outline the vision and goals for product development.- Ensured product compliance, including GDPR and CCPA, with legal and regulatory teams.- Drove product QBRs with high-profile clients.- Provided product demo and product training to new and prospective accounts

- Planned and developed product collaterals and FAQs for existing and new product offerings.- Conducted data analysis of large-scale consumer data sets to create research reports like 32 page research report on the initial impact of Covid on human mobility and predicting the results of 2020 US Presidential Elections with 100% accuracy.- Performed competitive analysis in multiple geographies.- Driving Sales Enablement for sales teams in multiple geographies.- Interacting / Demoing / Training to prospective clients.- Assisting data science team with devising rules for better audience profiling.

- Co-founded and scaled a bootstrapped advertising agency to a team of 11 employees.- Designed marketing strategies and pitches for over 19 different SMEs from verticals like standalone retail establishments to B2B services.- Drive account management of high profile accounts.- Developed campaign performance reports.- Brainstormed with clients to develop half-yearly marketing plans.- Conceptualized, designed and coded communication & marketing materials for clients- Strategized and developed digital campaigns (including Facebook Ads campaigns and Google AdWords campaigns).

- Developed Concepts and Copies for Print Campaigns - Assisted Art Directors with visual ideation - Developed Content for Websites - Communicated with clients and agencies during briefing and ideation stages

- Developed Concepts and Copies for Print Campaigns- Assisting Art Directors with visual ideation- Interacted with clients to elaborate on concepts and designs