Highly experienced and focused senior executive with a strong background in Techno-Commercial Sales of High capacity Crawler Cranes & Mobile cranes, Product Management, P&L Management, Large Program Management, Business Strategy Planning, and Post Integration Management. Skilled negotiator & experienced program manager with superior leadership skills. Leveraged skills in translating corporate vision, overcoming complex business challenges and delivering on high impact decisions. Known for building and motivating large cross-functional teams that exceed corporate expectations. Comprehensive experience and exposure in directing the day-to-day sales, marketing & operation of the organization, possess excellent communication and presentation skills with demonstrated abilities in mentor and motivated teams towards achieving organizational goals.16 years of experience in Technical Sales and marketing & Application Engineering  Deft at application engineering in the field of Heavy Capacity Cranes, All terrain Cranes, Earthmoving & Allied Equipment.  Adept at providing technical advices to the production department and the sales department and externally to customers and distributors regarding applications of equipments and products. Good team leader and can handle projects for monitoring, controlling & coordinating as per time schedules. Well versed with the technology of electric/mechanical excavators and hydraulic crawler mounted cranes and rough terrain and all terrain cranes and truck cranes, hydraulic excavators and EOT cranes.Sales experience in dealing with construction, mining and similar concerns.Negotiate sales of capital equipment at the upper level.Coordinates the completion of various marketing activities, initiatives, promotions, projects and studies relating to the mix of equipments, technology and equipment products and services offered. Works closely with Sales and Marketing in the development of technology and equipment focused marketing initiatives and messages that support the overall marketing strategy.Specialties: liasoning with government sectors, branding , product manager, application engineering