Subhajit Datta Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• 1. Power Forecasting
• Developed an in-house forecasting capability, helping business to take informed targets
• Tackled the unique nature of the dataset (Kantar Brand Guidance Data) by writing custom model selection and scoring algorithms
• Scaled and automated the forecasting capability, reducing time by ~20x and increasing scope by 100x2. Brand Structure Analysis
• Developed a solution to capture the structural relationships existing in the Kantar Brand Guidance Data and deliver business insights from the model output
• Automated the modelling exercise removing ~90% of manual intervention required

Bengaluru, Karnataka, India

• 1. Consumer Care Analysis
• Developed, scaled and automated an NLP based solution to extract insights from consumer care call recordings.
• Handled call recordings in multiple languages (Chinese, Korean, French, etc.).
• Built several models to identify the nature of calls (quality related vs business related, critical vs non-critical, etc.)
• Implemented semi-supervised hierarchical topic modelling to extract information from a group of calls.
• Used Azure Cognitive Services for speech and text processing.2. In-Flight Campaign Optimiser

Bengaluru, Karnataka, India

• I was involved in 3 main projects.1. MDMI (Monthly Digital Media Impact)
• Led and managed a team of 6 people for providing monthly ROI numbers on digital media
• Modified existing codes and processes while ensuring scalability (increased the scope 3x) and automation (reduced modelling cycle time by 80%)
• Improved model accuracy alongside making the model more robust2. Saturation Curve Codes for MMM methodology
• Modified 600+ lines of backend codes to handle unique edge cases because of COVID impact on the data
• Delivered the modified codes as a capability that was adopted by a team of 40+ members in their modelling cycle

Bengaluru, Karnataka, India

• Explore team of Marketing Technology and Analytics, AB InBevDeveloped and implemented a strategy for gauging Brand Health Metrics using the Digital Media and Social Listening data.
• Achieved a predictive accuracy of >90% for the ML Model
• End to end implementation while ensuring scalability and automation
• Developed models at country, regional and global level
• Driver Analysis of the digital factors
• Received a PPO at the end of the internship.Technologies used: Python, SQL, Excel, PowerBIModels used: Ensemble Models, Bagged and Boosted Models, Regression TreesPS: The strategy later on was upscaled into a.

Kanpur Area, India

The two month research internship was under INAE. It provided me the opportunity to work on a project on my own. I learned how to work and successfully complete a project with conclusive results under a very tight deadline. The internship also helped me to discover a passion for programming. I learned how to use and implement image processing in my.

Jamshedpur, India

• The 8 week internship at TATA Motors provided me an opportunity to experience the corporate world. It taught me on how to handle pressures and meet the deadlines. I was exposed to some state-of-the-art manufacturing.
• "Validation of Gear Box G950",
• "Line Management of Assembly Line of Gear Box G950".I learnt how to work professionally in a corporate environment, how to present your work in a neat manner, and how to handle pressure

Master Of Technology - Mtech, Quality Reliability And Operation Research, 80.55%

Courses taken in Probability Theory, Applied Statistics, Operations Research, Convex Optimization, Stochastic Processes and Business.

Bachelor’S Degree, Mechanical Engineering, Cgpa 8.26, First Class With Honours

Cbse, Physics, 94.4%

Activities and Societies: Football, House Captain, Chess ClubThe 2 years in Higher Secondary were instrumental in shaping my interest.