 Leading a team, handling branding & promotional activities for the east region, which includes 180 cafes spread across 21 cities. Responsible for all the below-the-line and regional level above-the-line activities and consumer communication. Responsible for coordinating all the Marketing Collaterals  Conducting brand promotions, F&B promotions, sales promotional campaigns to achieve the projected sales target Obtaining information from all relevant sources to stay informed on trends, innovations, and new changes in market.  Create / implement promotional strategies through effective use of media, for example coffee festivals, new product launch, movie associations, etc Planning and implementation of national integrated marketing promotions in the region Handling corporate and institutional tie ups Concept Designing and Creative work for Ad Campaign Vendor management at regional and national level POP collateral management at all the outlets Planning & implementation of visual merchandising at the café level Competitor study and analysis Managing budgets to ensure the expenses meet the allocation. Assistance to Alliance teams for matters related to alliance campaign execution such as management of the branding space available, examination of feasibility of specific campaign mechanics and tracking of campaign roll out etc. across cafes.

 Developing & maintaining successful business relationships with all prospects. Evaluating performance & monitoring partner’s sales and marketing activities and collection targets. Ensure implementation of visual merchandising efforts to support the design and brand strategy by relevant visual displays at the retail outlets.  Coordinating sales personals monthly plans, quarterly and yearly plans with management, process all expenses incurred during field visits and events. Generate new ideas for ad campaigns throughout the year Resolving grievances of all distributers and retailers across India. Manage the booking process and ensure due follow-up of plan at the retailer. Planning and organizing successful booking events all over India.  Monitoring of actual expenditure of events against budget Coordinate with marketing and design for feedback and changes suggested by Retailers and Sales Personal Responsible for coordinating all the Marketing Collaterals  Designing & Implementing Ad campaigns of the New Product & process Launches. Conducting &Supervising ATL (Media Planning & Coordinating, Coordinating with Ad Agencies/Vendors) & BTL (Direct Marketing, POP Promotions) Activities across the Territory. Total Distributors Handled: 19, Sales Personal: 26

 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs . Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign. Vendor management. Taking care of proper payment procedure of agencies/vendors. Competitor study and analysis Managing budgets to ensure the expenses meet the allocation. Responsible for all ATL BTL activities and consumer communication Handling Sponsorships Projects  Conduct Market Survey& analysis the market or the New Product launch, Feedback of the target consumer, Brand awareness etc.