Business Analyst
• Performed in-depth market analysis on over 15 competitors, identifying 5+ opportunities and risks that informed product development strategies, leading to a 20% increase in market positioning.• Utilized Power BI to create interactive dashboards that tracked key performance indicators (KPIs), enhancing real-time decision-making and contributing to a 15% improvement in operational efficiency.• Partnered with cross-functional teams to implement business intelligence (BI) tools, resulting in a 30% reduction in data processing time and significantly improving data-driven decision-making processes.• Developed and maintained detailed customer journey maps, analyzing user behavior across 10+ touchpoints to identify pain points, which led to the implementation of new customer experience strategies that improved customer satisfaction ratings by 25%.