• Managed 8+ live projects that involved business/marketing issues and research problems for brands PepsiCo, ITC, Lenskart, Quaker and Licious• Conducted consumer behavior, usage and attitudinal studies as well as product and packaging evaluation• Exposed to different stages of research like data collection, reporting and analysis• Developed focus group discussion and interview stimuli and content sheets

• Acted as the POC between the agency and clients - Absolut Vodka, OLX and Cargill• Helped design and execute various campaigns ATL/BTL including and not limited to social media ads, digital ads, package design, hoardings, etc• Involved in research and competition analysis for Havana Rum’s launch in India

-Evaluated and reported performance of marketing strategies-Monitored market trends, undertook competition analysis and defined product road maps-Led the business development team for the districts of Tiruppur and Nilgiris while providing overall support to the MD-Maintained a strong dealers’ network and ensured receipt of payment within the stipulated credit period

- Reported directly to the Managing Director, Ms. Hemant Sandu (ISB Batch of 2009). Understood how the Acoustics and Audio- Visual Consulting industry works- Strategised on Market Entry: Involved in infrastructural market research and strategy building on potential entry points for different clients. Holistically mapping the infrastructural activity in the Middle-East and Africa- Met and networked with top level management of PMCs, developers and architectural firms on a regular basis- Materialised presentation ideas to assist the management in introduction meetings with potential clients

Project title:“Cost implications of Metro rails and buses in the cities of Kolkata and Delhi and their impact on congestion”-Revisited cases of the Ministry of Urban Development, Ministry of Road Transport and Highways, NHAI and relevant reports-Suggested a financially viable model in reference with the Ahmedabad BRTS model for public transportation in Delhi and Kolkata with emphasis on investment in Bus Rapid Transit System (BRTS)-Professional Recognition: Report Presented to Development Monitoring and Evaluation Office and received LOR from the Adviser(IC) & DG – DMEO, Mr. Anil Srivastava

-Involved intensively in designing the Society’s recruitment process and conducting the interviews of 150+ first year students of which finally 75 were selected.-Developed crisp and out-of-the box content with the content team on various current affairs familiarly known as Pocketful of Parables having puns and a sarcastic touch to them which goes up on the society’s Facebook page every week.-Supervised the maintenance of Humans of Marketing Facebook page run by the content team.-Presided as the ‘Sponsorship Head’ of the society. Was responsible for raising and managing the funds of the society. Raised an amount of INR 45000 with the project coordinators for the funding of the Mercato Festa, the society’s annual fest which saw registrations from participants all over India.-Managed the intra-college relations through the campus ambassadorship program with the PR Team.

Winner at 'The Locking Horns', the annual intra-society marketing research competition.

-Interned under General Manager, Mr. Parameshwaran.-Field work in sales survey- Undertook survey of every possible distributor and dealer of EuropeanWestern Closets and interacted with them about the most selling brands within the city limits.-The result of the survey was the identification of top most selling models of EWCs. This research would help WaterTec in manufacturing seat covers according to the market demand.