1. Product Portfolio Management2. Generation of Profitable Gross Contribution3. Pricing Management4. Consolidation & Increase in Market Share of core products5. New Product Development6. Branding activity across the digital as well conventional platform

1. Handled the portfolio for Brinjal & cucurbits.2. Achieved the highest sales volume in the last 7 years for brinjal. Maintained market leader position in gourds. 3. Designed & implemented projects for transformation in the sales & marketing function in the Business Units.

Segmentation of existing & new products in vegetable seeds.Identification of pipeline products from the multi location trials and placement of the product in its required segment.Interaction with R&D on the market trends and preparation of action plan for breeding.Preparation of production and import plan for vegetable seeds.Coordination with processing division on the packaging inventory planning.Generation of USP of each of the focus product based on the product… Show more Segmentation of existing & new products in vegetable seeds.Identification of pipeline products from the multi location trials and placement of the product in its required segment.Interaction with R&D on the market trends and preparation of action plan for breeding.Preparation of production and import plan for vegetable seeds.Coordination with processing division on the packaging inventory planning.Generation of USP of each of the focus product based on the product performance.Promotional planning and subsequent coordination with advertising agency on designing and final preparation of promotional tools.Periodic monitoring of indents from the marketing centres and initiating stock movement by coordination with the marketing centre and the processing plant.Helped in the increase of the turn over of this division by more than 200% over the previous year. Show less

In charge of marketing operations in West Bengal, Orissa, and North Eastern States independently. Supervising branch activities of controlling branch (Kolkata).Refurbished the corporate image of Nath Seeds in West Bengal & Orissa. Managed to establish a distinct market share in corn and gourds in this region.Using limited resources, managed to attain a net sales growth of 400% over the sales at the time of

In charge of marketing operations in West Bengal, Orissa, and North Eastern States independently. Supervising branch activities of controlling branch (Kolkata).Became the youngest branch-in-charge in the organization.Achieved 100% sales against target and achieved 25% growth over the previous year in a period of recession in the agro-input market.Managed to maintain the market leader position despite severe market competition.

In charge of marketing operation of 3 districts in West Bengal.Successful identification and launching of several products.Attained sales growth of 220% over the preceding year.