Subhankar Mukherjee Email & Phone Number

Mumbai, MH, IN

London, GB

Ha Noi, VN

• https://www.techcombank.com.vn/ Group Head – Business Intelligence & Analytics (Consumer, Commercial, Wholesale & Investment Banking), responsible for accelerating business growth through establishing data strategy and.
• Set-up Business Intelligence and Analytics practice from the scratch
• Institutionalized first-of-its kind self-service automated dashboards for business decisions and actions
• Designed and built Enterprise Data Model to enable customer 360 on cloud (AWS) and increased user adoption
• Enabled RMs to manage clients’ need proactively by mapping the purpose of payment with AI driven solution across client’s network and supply chain
• Innovative approach to manage CASA and deepen relationship as Main Operating Account - considering cashflow, lending and non-lending book

SG

Website: https://smartcs.sg/about-usAdvising the company and its clients on Big Data Analytics, Predictive Analytics, Media Analytics, Pricing and Revenue Management, Credit Scoring, Customer Segmentation, Marketing Analytics and Smart City IoT Solutions.

Singapore, SG

Area: Data Science, Feature Engineering and IoT applications in industry, Create course materials, conduct regular lectures, hands-on practical sessions, projects and examinations for M.Tech and Management coursesRegular lectures and contribution into the course materials at National University of Singapore (NUS) as an adjunct faculty and examiner.

New York, New York, US

• Responsible for building new capability in data science, next generation analytics and commercialization of the same across all business lines of the bank in 17 markets (APAC & EMEA), serving 16MM+ clients including.
• Successfully used scaled-agile methods to create and establish new user stories across mortgage, retail and cards business functions in the bank; scaled these up across markets to generate incremental revenue at a.
• Championed and led Innovation Council to build next generation capabilities, evaluated 100+ partners across the globe to assess fitment in line with Citi’s priorities, scoped out commercialization and cost-benefit and.
• Have successfully driven client delight and incremental business in the region through the data science strategy and end-to-end solutions delivery on Real Time Triggers, balance growth, price optimization and.

Ho Chi Minh, Ho Chi Minh, VN

• Member of the Board of Management (reporting to the CEO & Vice Chairman) and head of Business Intelligence and Analytics including risk and investor reporting.Lead a team of 70+ professionals (including in-house.
• Set up Hadoop analytics platform with 360-degree customer view in a record 9-month time.
• Improved Data Quality by 80% in 15-months (audited and certified by E&Y)
• Enabled self-service BI and rationalized business dashboards through mobile and desktop interface for all front-line business users
• Enabled cost save on tele-calling through optimization across Telesales, Collection, Customer Service and Underwriting, under dynamic business constraints
• Enabled foresight into Product and Portfolio Management through defining “Ideal” product parameters, analytical models to predict lifetime profitability and lifetime loss, facilitate ongoing new product scheme launch.

Mumbai, Maharashtra, IN

• Responsible for setting up and building from scratch the data, analytics and campaign infrastructure; lead the transformation journey on Big Data and own P&L responsibilities of analytical campaigns covering all.
• Partnering business in channel efficiency and productivity management through increased conversions from internal customer base
• Leveraging Big Data and identifying the right product for the right customer at the right time and communicating through the right channel in the right manner
• Channel optimization and analytics led relevant communication for individual customers across all touch points in a consistent and timely manner.
• Around 16,000 campaigns roll-out, including Predictive Scorecards, Segmentation and Triggers and also using “Segment of one”, Response rate: 20%+
• Analytical contribution into the business~26%The bank has been a winner in "Big Data & Analytics" category (Jan'16) for "Best Practices in emerging analytical technologies" and also "Most Admired Architectures in.

Mumbai, Maharashtra, IN

Mumbai, Maharashtra, IN

• Key milestones as achieved during this time are:
• "Segment of One" Individual Marketing - Right Product for the Right Customer at the Right Time
• Bank-wide cross-sell opportunity framework to identify the next best product / service for cross-sell / activation
• Analytics support for customer on-boarding, personalized product & service bundling to create Next Generation Customer Experience.
• Around 7,000 campaigns roll-out with Response rate: 10% - 15% across campaigns
• Analytical contribution into the business ~ 15%

Mumbai, Maharashtra, IN

• Continue to be responsible for scaling analytics infrastructure and increase data driven analytics contribution across all business. Key milestones have been as follows:
• Strategic Partner for data driven portfolio strategy development across all business lines.
• Launch of Imperia program basis data driven insights for high value customers
• Set up of a dedicated CLCM (Customer Life Cycle Management) channel to achieve the balance growth for CASA customers through data driven right cross-sell interventions.
• Identifying the right customer base to be targeted for a given product - Advanced scorecards, segmentation and profiling to support campaigns.
• Around 1000 campaigns roll-out with response rate 1-2%

Mumbai, Maharashtra, IN

• Responsible for setting up and building from scratch the data, analytics and campaign infrastructure. Started my journey with the bank to deliver the key milestones:
• Basic Analytical support / predictive scorecards for campaigns.
• Mostly mass marketing - around 250 campaign roll-out (only 20 being basic data analytics / Profiler driven).
• Response rate: Below or around 1% (All campaigns being measured for contribution into business)
• Analytical contribution into the business: ~ 1%

New York, New York, US

Areas of experience: Marketing Analytics – Credit Cards, Assets & Retail BankingLead a team that explores analytical opportunities and develops analytical solutions focused on acquisition, balance build up, X-Sell, usage and attrition management for all Cards and Banking products.Responsible for providing analytical and technical leadership, tactical.

New York, New York, US

Developed and implemented an early engagement model, predicting revenue for bankcard portfolio, Income prediction model for non-credit customers to cross-sell them a credit product, response models for selling credit shield, response model for pre-embossed cards, price optimization at a customer level for balance consolidation program, line assignment.

New York, New York, US

Worked for Citibank India business and was the key person responsible for data analytics to drive the launch of Citibank World Privilege (CWP) program, Citi Gold value enhancement, Citi Co-brand partnership propositions, key merchant tie-up propositions etc. These initiatives were hugely successful and was taken up to scale across APAC & EMEA region. My.

Boston, MA, US

Areas of experience: Risk Analytics - Primary Insurance & Re-insurance.Portfolio Management through Analytics, Developing and Implementing analytical Models for Claims, Risk, Underwriting, Pricing and Actuarial processes.

GB

Areas of experience: Analytics - Telecom and Direct MarketingDeveloping Subscriber Churn Prediction Scorecard for Telecom Company, Segmentation, Data warehouse Implementation for Direct Marketing Company, Testing and Evaluation of Data Mining and Data Warehousing Tools.

M.Stat, Applied Statistics And Data Analysis

B.Sc.(Hons), Science - Statistics