Subharthi Chatterjee Email & Phone Number

->Analyzed 120+ hours of content in 6+ languages, aligning it with Sony’s sustainability KPIs to understand their integration->Applied an 18-action framework, providing in-depth assessments of content alignment with Sony’s SDGs and 2030 goals->Conducted a primary survey to understand audience preference for sustainable practices on screen->Worked on building a strategy to integrate sustainability content into broader communication and marketing strategies

Gurugram, Haryana, India

->VIVO Project: Analyzed 3+ in-depth interviews on key smartphone features desired by female users for product development->Bacardi Project: Conducted primary and secondary research through fieldwork of 6+ focus groups and in-depth interviews identifying key consumer preferences, synthesizing the findings into actionable insights->Amazon Prime Project: Analyzed 7+ in-depth interviews on consumer resistance towards the rent option for Lionsgate content within Prime that helped develop strategic recommendations to the client->Dove Project (HUL): Analyzed 2+ focus groups that conducted pack tests observing respondents' reviews to recommend the best packaging option to client->Tang Project (Mondelez): Observed storyboard testing for Tang's ad campaign 4+ focus group discussions analyzing respondents' reviews to gain insights on audience preferences and recommended changes to the ad

Kolkata, West Bengal, India

I served as one of the leaders who organized debates for all students during the difficult times of pandemic.The initiative was started by my friend and I when we understood how difficult it was becoming for students like us to pass days grappled in fear, anxiety and overthinking.It is only with events like these can we deviate our minds from constantly thinking negative to productive discussions.We kept the registration fees for the competition free and open for all.As our initiative started growing popularity among the debating circuit of Kolkata, we started hosting weekly debates dividing it among groups from beginners to advanced.

My primary work was at the news desk,editing the rough reports into summarized news that would go in the newspaper.Along with that I learned the process of 'page making' that is of aligning and setting the news paper in the format they would be printed for the readers.It was hands on training for print journalism preparing me to tackle all crisis situations at new desk.

I had to write more than two articles of 2000 words each some days even more as per the clients request.The articles were of all types ranging from opinion based, travelogues, analysis or news articles.It was one of a kind learning experience as it showed me the extent to which i can expand my creative juices for writing multiple articles under the pressure of deadlines.

Pgdm-Communications, Marketing

Activities and Societies: Miquest: MICA Quizzing Club- member Specialization- Media, Entertainment & Sports Management

Comparative Literature, English And World Literature, 9.5 Cgpa

Activities and Societies: Deputy Secretary General PR of Jadavpur Debating SocietyMember of Jadavpur University Press,Jadavpur University.