• Conduct comprehensive keyword research and implement targeted strategies to improve organic traffic and attract high-quality leads.• Develop and execute on-page and off-page SEO strategies to optimize key landing pages, increase search rankings, and enhance conversion rates.• Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads to achieve targeted ROI and lead generation goals.• Analyze ad performance metrics (CPC, CTR, ROAS) and refine campaigns to maximize effectiveness.• Monitor competitors and provide actionable recommendations to maintain a competitive edge in both paid and organic search.• Collaborate with content teams to produce engaging, SEO-optimized content aligned with business objectives.• Manage and mentor an SEO team to improve website performance metrics and achieve measurable outcomes.• Work closely with the web development team to implement SEO best practices and improve website UX for higher engagement.• Track and report website traffic, lead conversions, and campaign effectiveness using analytics platforms like GA4, Google Search Console, and SEMrush.• Develop, execute, and manage social media strategies to drive brand awareness, engagement, and traffic.• Produce periodic website performance reports, providing data-driven insights and strategic suggestions for optimization.• Monitor user behavior on the website to identify trends, reduce bounce rates, and improve conversion paths.• Implement lead-capture strategies, including forms, CTAs, and other magnets, to drive measurable business outcomes.• Plan, execute, and optimize paid advertising campaigns across social media platforms (e.g., Meta Ads, LinkedIn Ads) to achieve targeted ROI and lead generation goals.

• Develop and implement comprehensive SEO strategies to drive organic growth, ensuring alignment with overall business goals.• Oversee on-page and off-page SEO activities, including keyword research, content optimization, backlink building, and technical SEO audits.• Utilize tools like GSC, Google Analytics, SEMrush, Ahrefs, and Grammarly to monitor site performance, keyword rankings, and traffic trends.• Conduct competitor analysis and industry benchmarking to identify growth opportunities and mitigate risks.• Collaborate with content creators, designers, and developers to ensure optimized blog posts, newsletters, and guest posts.• Implement content distribution strategies across digital channels, focusing on SEO-rich content for maximum reach and engagement.• Plan, execute, and manage paid campaigns (Google Ads, social media ads) to complement organic efforts and drive measurable ROI.• Monitor and enhance the company's presence on YouTube, Twitter, Instagram, Facebook, and LinkedIn, aligning social media strategies with SEO goals.• Lead and mentor a team of SEO and digital marketing professionals, defining KPIs, tracking performance, and providing training as needed.• Foster collaboration between SEO, content, social media, and paid marketing teams to create integrated digital strategies.• Analyze website architecture and provide actionable recommendations for technical improvements to enhance user experience and search engine visibility.• Track and report performance metrics, including traffic, conversions, bounce rates, and campaign ROI, using tools like Google Analytics.• Present monthly reports and actionable insights to stakeholders, showcasing progress against SEO and digital marketing objectives.• Stay updated with the latest SEO, digital marketing, and industry trends, leveraging new tools and strategies to stay ahead of competitors.• Identify opportunities for marketing automation, personalization, and AI-driven SEO tactics.

• Develop and execute lead-generation strategies on LinkedIn and other platforms for certification courses targeting the USA and Canada markets.• Perform comprehensive on-page SEO analysis, including keyword research, Meta tag optimization, and schema markup implementation.• Design and execute content strategies focused on driving organic traffic and improving rankings for high converting keywords.• Conduct regular audits of websites and landing pages to ensure technical SEO compliance and a superior user experience.• Plan and oversee content development and optimization, ensuring alignment with SEO objectives and audience intent.• Collaborate with the content team to craft blog posts, product descriptions, and landing pages that drive traffic and enhance user engagement.• Manage and optimize all e-commerce channels (Flipkart, Amazon India, Myntra PPMP, WooCommerce, LimeRoad, Meesho, Jaypore, Tata Cliq) using Uniware to ensure seamless operations and maximum visibility.• Conduct periodic performance reviews of e-commerce listings, optimizing product titles, descriptions, and images to improve search rankings and sales.• Use analytics tools like Google Analytics, Google Search Console, and third-party tools to monitor traffic, conversions, and campaign ROI.• Generate detailed performance reports and provide actionable insights to improve rankings, traffic, and overall revenue.• Stay updated with the latest SEO and e-commerce trends, tools, and algorithm updates to maintain a competitive edge.• Recommend and implement automation tools and techniques to streamline workflows and improve efficiency.

• Team Leadership: Managed and mentored an in-house SEO team, ensuring alignment with project timelines and company objectives.• Website Optimization: Designed and executed SEO strategies to improve website performance, enhance user experience, and increase organic lead generation.• Performance Monitoring: Monitored site traffic, keyword rankings, and conversion rates using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.• On-Page and Off-Page SEO: Directed on-page optimization (Meta tags, internal linking, content updates) and off page strategies (backlink acquisition, outreach campaigns) to boost rankings for target keywords.• Content Strategy: Collaborated with the content team to create and optimize blog posts, landing pages, and marketing materials, ensuring alignment with SEO goals.• Competitor Analysis: Conducted in-depth competitor and market analysis to identify trends and opportunities for growth in the industry.• Social Media Integration: Managed the company’s social media profiles (LinkedIn, Twitter, and Facebook) to support SEO initiatives and improve brand visibility.• Technical SEO: Recommended and implemented changes to website architecture and technical SEO factors, such as site speed, mobile usability, and structured data.• Reporting & Insights: Generated comprehensive performance reports, providing actionable insights and strategic recommendations to stakeholders.• Collaboration: Worked cross-functionally with marketing, design, and development teams to execute cohesive campaigns that align with SEO goals.

• Managed On-Page and Off-Page SEO to improve website rankings and organic traffic.• Executed Local SEO (GMB) strategies to enhance visibility in local search results.• Developed and implemented effective link-building strategies to acquire high-quality backlinks.• Conducted competitor analysis, keyword research, and content optimization, including meta title and description updates.• Utilized SEO tools like Google Search Console and Google Analytics for performance tracking and reporting.