As a Master of Design student at NIFT Delhi, I am eager to apply my theoretical knowledge and practical skills to the industry and academia. I have a passion for user research, UX/UI design, and visual communication, and I have honed these skills through various projects and internships.**Most recently, I worked as a UX Researcher and UI/UX Designer at SellerGeni in Bangalore. In this role, I bridged the gap between user needs and business goals through a combination of research, design, and social media management.User-Centered Approach: Conducted user research (surveys, interviews) for both SellerGeni's internal projects (e.g., employee culture) and external clients (e.g., understanding pain points of Indian Amazon sellers for SellerGeni).Design & Optimization: Collaborated with developers to improve SellerGeni's onboarding UI/UX for their paid subscription program, increasing user engagement. Implemented A/B tests to measure the effectiveness of design interventions.Social Media Strategy: Managed SellerGeni's social media presence to build trust and connect with potential sellers.Research & Design Dissertation: Conducted an independent research project focused on “Empowering Indian Amazon Sellers.” This project involved user research, literature review, and the application of user-centered design principles, aiming to contribute new knowledge and propose UI/UX design solutions.I am a highly motivated and results-oriented individual with a strong desire to learn and grow. I am passionate about creating user-centric experiences that are both beautiful and effective. I am always open to new challenges and collaboration opportunities with talented individuals.**Feel free to connect with me to discuss user research, UX/UI design, or exciting opportunities in the design field!Keywords: User Research, UX/UI Design, Visual Communication, User-Centered Design, A/B Testing, Social Media Management, Design Thinking, NIFT Delhi, SellerGeni, Amazon Seller
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User Experience DesignerZeeproc Sep 2024 - PresentBengaluru, Karnataka, IndiaUser Research:- Conducting user research (surveys, interviews) to identify pain points of customer success teams in B2B2B environments.UI/UX Design:- Collaborating with frontend developers to design and implement the zeeproc website, focusing on a user-friendly and intuitive interface.- Creating wireframes, mockups, and prototypes to visualize design concepts.- Conducting usability testing to gather feedback and iterating on designs.Product Development:-… Show more User Research:- Conducting user research (surveys, interviews) to identify pain points of customer success teams in B2B2B environments.UI/UX Design:- Collaborating with frontend developers to design and implement the zeeproc website, focusing on a user-friendly and intuitive interface.- Creating wireframes, mockups, and prototypes to visualize design concepts.- Conducting usability testing to gather feedback and iterating on designs.Product Development:- Contributing to the development of a product roadmap aligned with the identified pain points of customer success teams.- Working closely with the product team to ensure that the product meets the needs of our target market.Additional Responsibilities:- Designing the company logo and branding materials.- Any additional design work I can give my inputs in Show less -
Ux/Ui ResearcherSellergeni Jan 2024 - Aug 2024Bengaluru, Karnataka, India- User Research: Conducted user research (surveys, interviews) to identify pain points of Amazon sellers for Sellergeni.- UI/UX Design: Collaborated with frontend developer on improving Sellergeni's onboarding UI/UX to enhance seller engagement for their ‘elevate program’ i.e. paid subscription.- A/B Testing: Implemented A/B tests to evaluate design interventions.- Social Media Management (Independent): Managed Sellergeni's social media presence to build trust with potential… Show more - User Research: Conducted user research (surveys, interviews) to identify pain points of Amazon sellers for Sellergeni.- UI/UX Design: Collaborated with frontend developer on improving Sellergeni's onboarding UI/UX to enhance seller engagement for their ‘elevate program’ i.e. paid subscription.- A/B Testing: Implemented A/B tests to evaluate design interventions.- Social Media Management (Independent): Managed Sellergeni's social media presence to build trust with potential sellers.- Employee Experience: Contributed to brainstorming sessions on employee culture-building initiatives.Independent Dissertation Project: Conducted user research using a combination of methods to understand the needs and challenges of Indian Amazon sellers "Empowering and enlightening Indian Amazon sellers”. This research involved a comprehensive literature review to identify existing knowledge in the field and establish a framework of user-centered design principles. Through analysis of the research data, aiming to contribute new knowledge and propose UI/UX design solutions. Show less -
Visual Design InternCentre Of Excellence- Khadi Jun 2023 - Aug 2023New Delhi, Delhi, IndiaEnhanced User Experience through Research and DesignConducted user research to identify gaps in CoEK's website, utilizing existing data, design heads interviews, store observations, and consumer interviews and analysis gained from former website's information architecture.Analyzed user behavior and translated insights into actionable recommendations to improve the in-store customer experience.Contributed to CoEK's visual design efforts.Social Media… Show more Enhanced User Experience through Research and DesignConducted user research to identify gaps in CoEK's website, utilizing existing data, design heads interviews, store observations, and consumer interviews and analysis gained from former website's information architecture.Analyzed user behavior and translated insights into actionable recommendations to improve the in-store customer experience.Contributed to CoEK's visual design efforts.Social Media ManagementPlanned and executed a social media calendar, creating engaging content to promote CoEK's initiatives.This experience allowed me to develop strong user research skills, apply design thinking principles, and contribute to CoEK's digital presence. Show less -
Social Media And Textile DesignerSampada India Feb 2020 - Jan 2022Delhi, Indiaworking on social media creatives as well as textile prints
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Graphic DesignerInmark Aug 2019 - Feb 2020Noida Area, IndiaWorking on full time project base. Creating new season catalog using coral draw, photoshop and indesign softwares. -
Textile DesignerSai Creations Dec 2018 - Aug 2019Noida Area, India -
Textile DesignerPee Gee Fabrics Jun 2017 - Dec 2018Ahmedabad
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InternMiyanbazaz Exports - India Dec 2016 - Apr 2017Jaipur, Rajasthan, India -
InternA1 Home Collections Jun 2016 - Jul 2016New Delhi Area, IndiaI worked as an Intern for 8 weeks experienced and observed functioning of a US based industry which mainly works on home furnishing products whose main focus is on surface ornamentation of products like cushions,curtains,table runners etc.
Subhashini Pal Skills
Subhashini Pal Education Details
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Master'S In Design -
Apparel And Textiles -
Nift GandhinagarFashion And Textile Design -
Nift Gandhinagar
Frequently Asked Questions about Subhashini Pal
What company does Subhashini Pal work for?
Subhashini Pal works for Zeeproc
What is Subhashini Pal's role at the current company?
Subhashini Pal's current role is UI/UX Designer.
What schools did Subhashini Pal attend?
Subhashini Pal attended National Institute Of Fashion Technology Delhi, National Institute Of Fashion Technology, Gandhinagar, National Institute Of Fashion Technology, Gandhinagar, Nift Gandhinagar, Nift Gandhinagar.
What skills is Subhashini Pal known for?
Subhashini Pal has skills like Microsoft Office, Microsoft Word, Microsoft Excel, Adobe Photoshop, Microsoft Powerpoint, Powerpoint, Illustrator, Photoshop, Coral Draw, Indesign, Cad, Hand Made Prints.
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Subhashini Pal
Community Health Officer At National Health Mission, Ministry Of Health & Family Welfare, Govt Of RajasthanLucknow -
subhashini pal
India -
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