Subhashis Basu Email & Phone Number

Bengaluru, Ka, In

India

Managing commercial integration of 3 Lactalis India companies (Thirumala, SunFresh - Prabhat and ANIK)

Indore, Madhya Pradesh, India

Indore, Madhya Pradesh, India

Responsible for the P&L of INR 14 Billion. Heading both the sweet snacks and salty snacks business for the company (Consolidated : Prataap Snacks Ltd + Avadh Snacks Pvt Ltd).• Set up distributed manufacturing strategy. Managing their 7 own plants and 9 3rd party manufacturers.• Steered the Company to a successful IPO and Public Listing.• Successful diversification into Sweet Snacks (Cakes) from the existing Salty Snacks business only through a fully owned subsidiary company (Pure n Sure Food Bites Pvt Ltd) and later integrating it with the parent company.• Successful M&A & integration. Took over Avadh Snacks Pvt Ltd (80% stake) in Gujarat and established foothold there.• Pioneered Tele-Sales calling as an alternate GTM and established it with great success.• Scaled up the consolidated revenue numbers to Rs 1394 crores in 2019-20.

New Delhi Area, India

• Part of the Management Team of the Group and he was reporting to the Managing Director of the Group• He had P&L responsibility of INR 12 Billion• Responsible for value added dairy products SBU• He was also heading the Corporate Marketing of the Group for last 1.5 years (Mother Brand, CRM, Digital Media, PR and Corporate Communications)• Scaled up the business to 1200 crores from 350 crores in 6 years• Turned around the business with high growth momentum and profitability

Ho Chi Minh City & Hanoi

Launched TH Milk in Vietnam as well from Hanoi

Kolkata, Shanghai And Gurgaon

April 2002 - August 2004: Regional Sales Manager (Eastern India, Bangladesh & Bhutan), based at Calcutta (India). September 2004 - October 2005: General Manager (East), based at Calcutta (India). November 2005 - October 2006: Consultant (Sales Projects - China), based at Shanghai (China).November 2006 - Feb 2008: Vice President - Sales (North).Feb 2008 - July 2009: Sr. Vice President - Sales (Expanded North....which is erstwhile North and Central regions put together) in charge of over 40% of India Business Unit business (Rs 600 crores pa).Aug 2009 - Feb 2010: Sr. Vice President (Sales Projects). Leading the ambitious $10 million Sales Automation and GTM Transformation Project for the organisation.

All Over India

Sept'91 - March'93 : Territory Supervisor (Sales) - Bihar.April'93 - Oct'93 : Sales Project In Charge - East. Based at Calcutta.Nov'93 - March'95 : Corporate Sales Executive (Sales Development in charge), reporting to NSM. Based at HO (Mumbai).April'95 - March'97 : Area Field Manager (Gujarat) based at Baroda.April'97 - May'98 : National Sales Training Manager.June'98 - June'00 : Deputy Regional Manager (West) based at Ahmedabad.July'00 - Dec'00 : Deputy Regional Manager (East), based at Calcutta.Jan'01 - March'02 : Regional Manager (Eastern India + Bangladesh + Bhutan), based at Calcutta.

Education record

Pepsico Leadership Academy, General Management

B.Sc, Economics (Honours), Statistics & Mathematics

Higher Secondary, Maths, Stats, Science

High School, All Subjects

Junior & Middle School, All Subjects