Senior Manager - Ad Sales (Dailies-Display + Bengali Magazine + Radio)
CurrentVerticals Heading : FMCG, Consumer Durables, Industrial, Garments, Finance, LotteryJob Responsibilities:-Initiate marketing plans to build consumer preference and drive sales volumes to accomplish the set targets.Identify and develop new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business.Utilize public information & personal network to develop marketing intelligence for generating leads.Analyze &… Show more Verticals Heading : FMCG, Consumer Durables, Industrial, Garments, Finance, LotteryJob Responsibilities:-Initiate marketing plans to build consumer preference and drive sales volumes to accomplish the set targets.Identify and develop new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business.Utilize public information & personal network to develop marketing intelligence for generating leads.Analyze & review the market response/ requirements and communicating the same to the management for coming up new applications.Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.Develop relationships with key decision makers in target organizations.Interface with clients for suggesting the most viable product range in print properties like innovations/special features/vanilla print advertising, etcManage activities pertaining to negotiating/ finalization of deals for smooth execution of sales & order processing.Interface with these clients for suggesting the most viable product range in print properties like innovations/special features/vanilla print advertising, etc.Generate client brief for new business development on basis the client brief right from pitching, brief generation, conceptualizing & closure.Suggest & develop BTL properties for clients and cultivate relations with them for securing repeat business.Manage activities pertaining to negotiating/ finalization of deals for smooth execution of sales & order processing. Show less
