Global Banking and Financial Services (BFS) marketing for Aspire Systems. Messaging and positioning of BFSI.· Develop GTM strategy with revenue and opportunity targets.· Lead diverse team: content marketing, email marketing, digital marketing, branding, cold calling.· Manage CRM lead uploads, assignment, and conversion tracking.· Support sales: presentations, pitch documents, collaterals, case studies.· Design lead generation campaigns: events, email, digital, webinars, social promotions.· Collaborate with sales for feedback and distribution strategies.· Ideate yearly marketing themes/campaigns.· List of events organized and attended: - Singapore Fintech Festival 2019 - Temenos Community Forum 2022, London, UK - Fintech Talents 2022, London, UK - Money2020 - Amsterdam, Netherlands (2023) - Temenos Community Forum 2023 - Vienna, Austria - NACHA Smarter Payments - Miami, FL - Temenos Community Forum 2024 - Dublin, Ireland · Conduct A/B testing for campaign optimization.· Develop multi-channel demand gen strategies.· Build and maintain relationships for lead gen value and campaign improvement.

Paint Pondicherry is an Government Registered Non Profit Organization that focuses on providing rich environment/ infrastructure for the children studying in the Underprivileged Government Schools. The aim is to raise the standards of Underprivileged schools and to provide equal access of quality education for all the children from different types of background. The aim is to beautify, brighten and spruce up the marred walls of under-developed schools by painting them artistically and write messages based on environmental and social themes. Paint Pondicherry has saved more than 20 schools from shutting down. Paint Pondicherry has also empowered and uplifted hundreds of children through an activity called SPARK. My responsibilities are to:• Achieve superior public engagement & intimacy and website traffic by strategically exploiting all aspects of the social media marketing roadmap.• Understand how each social media channel works and how to optimize content so that it is engaging on those channels. • Responsible for joining relevant conversations on behalf of the organization.• Build and execute social media strategy through research, platform determination, messaging and volunteer identification.• Generate, edit, publish and share content (Posts, Images, Videos etc.) that builds meaningful connections and encourages youngsters to take action• Set up and optimize organization pages within each platform to increase the visibility of company’s social content• Improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the informationLinks: Facebook: https://www.facebook.com/paintpondicherry/Instagram: https://instagram.com/paintpondicherryindia?utm_source=ig_profile_share&igshid=oulfuccjos6xWebsite: http://www.paintpondicherry.com

An IT/BPO services provider based out of USA. My responsibilities are to: - Support Sales, Marketing, and Delivery & Account Management functions- Manage the Lead Generation/ Market Research team- Write client proposals- Prepare presentations- Develop and participate in strategizing marketing and pre-sales activities involving business development, sales, customer relationship and brand perception- Support and enable sales success by leading proposal response- Understand customer requirements and coordinate with technical and functional teams and sales to develop solution and proposal documents- Mentor a team to research and create a repository of contact information of prospective clients - Contribute in marketing like developing company website, business collateral and brochures- Create repository of template business presentations, develop industry and competitor analysis- Gather market intelligence and trends in BPO Domain