I take care of Internal Communications and Branding related activities.I also look into setting the look & feel of the brand design language.Internal comms. include - Org wide Mailers, internal employee portal (thumbnail/banner/desktop wallpaper), internal social platform: Yammer, events/initiatives of different departments to be communicated org-wide.External communication: Social Media (weekly posts, monthly calendar content creation, topicals, contests, PR outreach) + creative copy & execution (review designs made via external vendors) | Outdoor event activities like - campus/annual day events/webinars & so on.

All kinds of communication was handled by me.Marketing/ads: Campaign conceptualisation, Website, Push messages, SMS, Subject lines (product offers), Branding activities (web/indoor/outdoor) & Social media.

I worked as a content writer at PrettySecrets where I came up with creative solutions and conceptual campaigns. I took care of all their communication across media platforms such as print, outdoor, radio, digital and store VM.

I worked here as a mainline and DAN (Digital Arts Network) copywriter for brands such as GoDaddy, Mastercard, Datsun, Pril, Standard Chartered Bank, Modern, Singapore Airlines and Airbnb.

I worked as an advertising copywriter for brands such as ICICI Bank, Vero, DHFL Home Loans, Johnson & Johnson, Neutrogena, and Benadryl; across media platforms such as print, outdoor and digital.

I'm the writer and illustrator of my pet project, Sambhar by day Chutney by night.

I was a content writer for the brand The Great Eastern Home where I came up with numerous articles briefly explaining the history of their antiques, paintings and modern furniture.

I got the opportunity to explore my interests here as a Commercial Arts student. I worked as a copy and design intern for the brand Asian Heart Institute.