Subhendu Kumar Email & Phone Number

New Delhi Area, India

As a Digital Marketing Consultant, I work with brands across various industries to craft and implement digital marketing strategies that address their specific business challenges and objectives. I translate business problem statements into strategic frameworks and design executable digital marketing solutions that drive measurable results.With a deep understanding of business, product, and growth requirements, I build tailored solutions, ensuring alignment with overall objectives. I leverage data analytics to derive insights and provide actionable recommendations that optimize and streamline digital marketing efforts.My expertise spans:Social Media Content Strategy: Engaging audiences and driving brand awareness.Website UI/UX Optimization: Improving user experience for better engagement and conversions.SEO & Digital Media Campaigns: Enhancing visibility, traffic, and ROI through targeted campaigns.Additionally, I have upskilled myself in Data Science, enabling me to apply predictive modeling and machine learning to analyze consumer behavior, optimize campaigns, and improve marketing performance.In recent years, I’ve delivered results for industries such as FMCG, Airline, Infrastructure, Automobile, and Training, helping them achieve their digital marketing and business growth goals.

Delhi, India

As a co-founder, I ventured into the sustainable fashion industry, focusing on eco-friendly clothing solutions. Recognizing the growing need for sustainable fashion, I conducted extensive research on environmentally conscious materials and processes.Developed male shirts using bamboo fabric, wooden buttons, and organic cotton threads to promote sustainability. Led product development from concept to execution, ensuring the highest standards of quality and eco-friendliness.Successfully launched and marketed the product in global markets, positioning it as a premium sustainable fashion choice.This experience deepened my understanding of product development, market trends, and the evolving demands for sustainability in fashion.

Delhi, India

Leading digital marketing initiatives for several major brands across diverse industries, with a focus on driving growth and enhancing brand presence. Also managing the New Business Development team to identify and capitalize on opportunities for expansion.Key Responsibilities:• Led the development and execution of digital marketing strategies aligned with business objectives, increasing brand growth and market share.• Conceptualized and launched innovative content and campaigns across social media, content marketing, and Google marketing, leading to higher website traffic and improved conversion rates.• Established strategic influencer partnerships, boosting brand awareness and consumer trust.• Developed customized digital marketing content for channel partners to effectively promote products and services, driving sales in key markets.• Implemented employee advocacy programs to empower internal teams as brand ambassadors, fostering deeper engagement and loyalty.• Leveraged data analytics to track campaign performance, analyze customer behavior, and optimize for better results.

Gurgaon, India

Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies. Covering marketing strategy for new product launches, social media management, digital media planning, SEO, SEM, e-commerce sales channel/partner management.• Marketing Activities:o Integrated on and offline marketing activities to ensure and encourage positive representation of the brando Enhance brand engagement and increased sales by increasing site visits, from target audiences via owned, earned and paid-for media channels including social media, PPC and email marketing as part of wider campaigns and activities.o Interacted with media/PR for the promotion of the producto Constantly improved and tracked the visitor journey throughout digital platforms o Ensured success of Digital Marketing by measuring & analyzing the impact of campaigns. o Conducting frequent surveys among the customers regarding for better understanding of customer insight, user journeys and to improve best digital practiceo Analyzed current market trend and competitor information.

Gurgaon, India

Worked in a fast-paced team-oriented and entrepreneurial environment. Managed a client portfolio and having revenue and account management responsibility for key accounts. Duties:o Worked closely with the Account Director to prospect, pitch & close new business.o Gaining a strong knowledge and understanding of a clients’ brand and products. Involved in the day to day management of clients giving them regular updates. o Address client concerns and ensured the resolution of issues in a timely manner.o Delivering ongoing market analysis and assessment of competitors.o Retain accounts through the development of strong relationships with key decision makerso Planned and implemented digital marketing campaigns in line with a wider marketing mix and delivered results, which included creating and implementing PPC campaigns, email marketing, social media management, search campaigns, website content improvement and management.o Negotiated with the suppliers and vendors regarding media and production contracts.o Worked closely with media owners, marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.o Worked with CRM applications and social listening tools (Adobe Social) to tailor & manage content for specific audiences

Gurgaon, India

Worked on accounts Like Dr. Lal's Path Lab & NFDC. Simultaneously managing Social Sector Accounts like NACO, Hindustan Latax Limited, Ministry of Health & Family Welfare.

New Delhi Area, India

Maintained cordial relationships with the clients (mostly customer-focused brands) while managing their big advertising & marketing projects. Responsible to ensure a positive client experience & a maximization of revenue. Developed integrated communication strategies, digital strategy & digital media plan for the launch of new products and the branding of existing products for several clients. • Advertising & Marketing Activities:o Managed entire product marketing cycle – Planning and applying the use of various marketing & communication strategies.o Managed the budget of the advertising campaigns and sales targetso Led team, managed training and business presentation o Maintained good interpersonal relations with customers and fellow colleagueso Monitoring customer insight, user journeys and best digital practice

Brand Management & Advertising, Client Servicing.

Brand Management & Advertising, Client Servicing.

Post Graduate Program In Data Science And Business Analytics

Digital Marketing Strategy

Pg Diploma In Advertising & Marketing

Bachelor'S Degree