• Working in the Global Business Solutions (GBS) division of General Mills. Responsible for business reporting and insights for the meals and baking operating unit in the US market• Operate closely with decision makers and leadership team with predictive analytics, and provide quantitative and qualitative research support using multiple data sources to provide a holistic view• Research capabilities include: Analyzing Category Trends and Competition Landscape, Pricing and Promotion Evaluation, Product Innovation Tracking, Consumer Profiling based on Panel Data and regular performance updates and trends• Proficient in syndicated point of sales data of Nielsen and IRI, with hands on experience in analyzing consumer panel data. Also work on Euromonitor, Innova and Mintel tools for qualitative information • Prior to US assignment, was responsible for reporting and insights of the Latin American market, comprising of five countries (Brazil, Argentina, Chili, Puerto Rico and Mexico)• LATAM assignment included managing communication with data vendors (Nielsen, Euromonitor etc.) to ensure seamless insights support to the Brand Manager and stakeholders

• Worked in Analytics and Insights team of Genpact, catering to the FMCG clients of IRI, spanning across food, beverages, washing and cleaning, health and beauty care categories, also supporting IRI and Genpact leadership with competitive studies • Provided insights and recommendations on business concerns- using syndicated Point of Sales and consumer panel data, along with open source information• Types of report provided include sales and promotional activities, market sizing, Industry Updates, competitive landscape, product innovation and concept test. Developed SWOT, PEST, BCG, Porter’s five force analysis report• Analyzed databases and developed customized reports as per client requirements