• Design and publish program newsletters, web and marketing (e-mail and social media) content.• Conducted 24 user interviews to identify student needs, pain points, using affinity mapping to drive insights.

• Led research and design of the design system, including style guide, component libraries and design tokens.• Improved design consistency by 40% by building a library of 30+ reusable components.• Managed and documented the design system, ready for stakeholder signoff and handoff to engineering.• Increased user engagement by redesigning landing pages.• Boosted conversion rate by 10% by shipping a new membership feature, leveraging market research insights. • Developed detailed user flows, wireframes, interactive prototypes based on UX requirements.

• Implemented a scalable design system and improved consistency, through close collaboration with the product and engineering teams.• Developed reusable design components, illustrations, animations and style guides.• Delivered 15% increase in product adoption rate by optimizing onboarding flows for K12 online courses.• Led a team of 4 designers as Pod Leader, conducting quality assurance and ensuring timely delivery by strategically managing milestones, tracking progress using Jira.• Co-developed UX requirements with cross-functional teams, aligning design decisions with product goals.

• Developed illustrations, animations and design components for global clients like Supercell.• Developed data visualization design, reports and infographics.• Increased user engagement by 30% by spearheading successful global social media campaigns.• Developed web and marketing content for clients across industries, with proven customer satisfaction.

• Developed designs by understanding user needs, creating and iterating design concepts, and producing design drawings and 2D/3D visualizations for residence, hospitality projects and interiors of an apartment complex project• Managed and coordinated projects, on-site and via meetings, with clients, contractors, engineers, etc.,

• Designed, managed and led the execution of a modular food kiosk project for “Apollo Hospitals” within deadline and under budget• Developed visualization & presentation drawings for a hospitality project featured in major publications like “ArchDaily”, “Architect and Interiors India”• Published over 10 write-ups and articles for national & international publica-tions to promote our work