Supporting the marketing, organic, and paid advertising teams; design and concept to produce innovative digital ads, landingpages, e-mail, social media, and other digital content; storyboard and execute creative on-brand, high-quality campaigns across media platforms from established scripts; animate, video edit, and retouch when needed; manage freelancers and outside design agencies ensuring their work is visually consistent with the brand voice; keep a pulse on current trends and competitors shaping the digital advertising landscape; help promote and advise growth marketing teams through a culture of collaboration and knowledge sharing; ensure graphic solutions are optimized for integration, performance, and usability; communicate conceptual ideas and design rational while embracing and incorporating feedback.

In collaboration with the marketing, growth, and talent teams; created concepts for paid ads, banners, email blasts, headers, GIFs, icons, and other assets essential to assigned campaigns; edited and applied animated and static graphics to videos for social media and direct to consumer advertising; including front end development, produced websites via the Webflow interface; designed and pre-flighted printed materials; tracked project constraints ensuring final delivery of all visual materials at every stage of pre and post-production were within stated deadlines.

Acting as the final step related to materials for Broadway and off-Broadway productions; concepted and designed large format way finding graphics, signage, step and repeat backdrops, front-of-house marquees, light boxes, GIFs, web banners, Playbill programs, taxi toppers, column wraps, advertisements, and 1-sheets; retouched and designed images for newsprint, making sure final Dmax numbers were within requirements for specific periodicals; deciphered supplied vendor blueprints and elevations relating to dimensions, output scale, color spaces, image resolution, and any required spot colors; retouched and/or composited graphics; project managed and budgeted under strict constraints provided by studio managers and printers, regarding any issues with sent or supplied materials.

As the only U.S. employee; oversaw all Sid Lee and M&H Toronto requests; defined, negotiated, supervised, and interpreted the scope and all deliverables per project, including time tracking, budgeting, scheduling, project risks, maintaining brand guidelines, and providing solutions in sync with the clients requirements; executed high-volume, fast-paced retouching utilizing RAW / compressed image processing, compositing, clipping, skin / product cleanup, color correction, background extensions, masking, lighting, image manipulation, etc, while maintaining precise server hierarchy for all relevant files; working with the Epson SureColor P9000, performed pre-press checks ensuring files were released in line with the provided printer specs; verified all in-house proofs met the color gamut, resolution, ink density, and overall quality agreed upon by the client; supervised on-site press checks in order to determine if the global tone of images and text approved were in line with output specifications.

Supported new business, marketing, and account services teams; managed the workflow of, interpreted, and translated all raw content into proposals that simplified and / or enhanced the relatability of concepts while retaining a high understandability of its salient points during new business presentations; not limited to graphics, video production, printed materials, budgeting, web design, photo shoot direction, and field research; supervising communication between pitch teams; managing multiple presentations simultaneously within the work environment during short time frames for all new business needs.

Supervised the ingestion of NFL games and other network programs using FORK media production systems; monitored both clean and dirty feeds; made sure all broadcasts operated without incident for later consumption by producers; if necessary, re-digitizing corrupt feeds; imported, rendered, and verified final delivery of color corrected files to the Media Admin Department; maintained a strict workflow via multiple check points in a post production environment; ensured clips were properly rendered and error free, and all digital cards at field level pertaining to each NFL camera corresponded to the their assigned numbers; that all renders were assigned to the appropriate bins, matching naming conventions, and were documented and sent out for final archiving and distribution to producers.

Oversaw the conception, production, and overall design of various Resorts Casino Online Gaming campaigns, including OOH advertisements such as billboards, bus shelters, mall kiosks, vehicle wraps, and platforms, as well as concepts for microsites and web banners.

Conducted inspections, approvals, and ensured final delivery of all visual materials at every stage of pre and postproduction within deadlines and budgets; performed color correction based in an RGB color space for CMYK output keeping in line with industry standards, implementing advanced knowledge of color theory and color correction by the numbers; directed photo shoots and developed images for clients, with an emphasis on high-end retouching and photo manipulation; produced key art concepts for marketing campaigns, magazines, web-banners, GIFs, e-blasts, brochures, direct mailers, and product packages; mentored and directed interns, senior, and junior level designers.

Created, designed, and/or developed varying marketing materials, including newspaper ads, web banners, buttons, bottle openers, post cards, flyers, backdrops, and other promotional elements based on the clients current marketing needs.Manipulated, retouched, color corrected, and enhanced an assortment of elements within a client’s key art for output to various outlets, including newsprint, magazines, sell sheets, and outdoor advertising, while maintaining the original look and feel of the client’s campaign.Transmitted all created materials to various FTP servers, clients, and CMS systems.

Designed magazines, supplements, advertisements, web banners, and sales pieces for the pharmaceutical, marketing, and editorial departments.Led a Team in the design, layout, and overall direction of a bimonthly publication.Trafficked, trapped, and approved all third-party and in-house ads for placement in issues.Proofed and approved all production materials for editorial, image, and color content.