Subodh Kulkarni Email & Phone Number

Pune, Maharashtra, India

The main responsibilities handled are as follows:Heading the marketing and business development activities of the companySpearheading the restructuring activities in the organizationImplementation of action plans and project time linesSystematic and planned growth strategy for the company with targetsTurning the company from being task oriented to being target orientedImplementing budget and control activities in the organizationIn process of implementing profit centersStrategic planning for organic growthStrategic tie-ups and collaborations

Pune, Maharashtra, India

High end natural and hand made cosmetics manufacturing

• Strategic planning and Broad level Marketing Plans• Market Survey, Market Analysis and generating Statistical outputs• Developing Business Plans and Marketing Models and Sales Plans• Customer understanding to offer a better solutions in terms of services offered • Developing specific customer centric models for services offering • Documenting and Understanding Products, Systems Business and Work practices of clients for Strategic analysis• Conducting SWOT analysis, Interaction Matrices etc• Proposal making with negotiations with the clients• Understanding the customers expectations and making the pitch presentations • Assisting the Team in Design process at various levels• Supporting the Corporate communications dept. in communications improvement exercisesProjects:Brand and Marketing Strategy for ITC PSPDMarketing Strategy validation for Diageo winesMarketing strategy for Kompkin- Computers for kidsBranding Inputs for bottle redesign for Dabur VatikaBranding and Marketing inputs bottle redesign for Nestle Various redesign project for Cadbury Schweppes IndiaAccessories Design for Raymonds

Key account management, activity plan and relationship management.OEM relationship and action plans.Market research and analysisBrand building /Image building activities in coordination with Indian, Swiss and American TeamsPreparation and implementation of annual marketing and sales planSales data gathering and analysis with action planSupport to sales staff and management in product management , product launchEvent management

Developed a complete marketing program where none previously existed. Program now serves as a guide for new hires and future departmental growth. Establishment of territories and dealer network are the key responsibilities handled. The product was new in market and not known to consumers so promotional activities are integral part of marketing strategies. Set up and established new territory by:Devised a technique for introducing the sales concept and the product to customers.Developed a strategy for attacking and penetrating a customer master list.Serving as product specialist and trainer.Developed complete managerial outline for continued growth and success of the department.Devised strategies for setting up of dealer network all over the territory.Designed Promotional campaigns and Marketing activities

Developed a complete new strategy for promoting events which was then implemented and gave successful results for the events. Organized India's biggest Inter collegiate event called VerveManaged activities on weekly basis for team building exercisesPlaned events in detail, allot manpower and chalk out a promotional plan for the event.Handled the responsibility of getting sponsors for the events.Handled Budgeting of the events and organization of funds.Training new members of organization in public speaking skills

Post Graduate Diploma, Finance, Banking And Financial Services

Mba, Marketing

Bachelor Of Commerce, Marketing/Marketing Management, General