Subrajit Saha Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Brand Lead for groundbreaking products in Bengaluru, Hyderabad, and Goa.• Orchestrated the launch event of Provident Ecopolitan in Bengaluru, resulting in the sale of over 600 units duringthe event• Played a pivotal role in the corporate rebranding of Provident Housing, contributing to a revitalized brand image• Demonstrated expertise in analyzing consumer behaviour and market trends, leading to effective brandpositioning and development of strategic go-to-market plans.• Generated and implemented innovative ideas for comprehensive 360-degree promotions, covering ATL and BTLcommunications, newspaper advertisements, outdoor media, customer events, promotional video shoots, andWhatsApp communications.• Devised strategies for lead generation and increased brand awareness through diverse digital media channels,including Facebook lead generation, google search, websites, and online portals.• Managed mainline, digital, and video production agencies to ensure high-quality creative outputs• Overseeing a marketing budget exceeding 100 crore INR throughout the lifecycle, diligently optimizing projectexpenditures.

Mumbai, Maharashtra, India

• Complete end to end Branding solutions for Real Estate Clients• Consumer and Market Understanding, Brand and Positioning Conceptualization, GTM Strategy for Launch• Conducted Relaunch of a multistorey development leading to 5X sales in 3 months• Onboarding creative agencies, writing creative briefs, analysing content and creatives for the brand• Experience in creating full page jacket print-ads for leading dailies (TOI, HT) for pan Mumbai region• Handling multiple ATL and BTL Brand Communication Channels with the likes of Print, OOH, Radio, Whatsapp Comm, Newspaper Inserts, Product Brochures• Lead Generation advertisements through Digital Channels’ FB Lead Gen, GDN, Discovery, Search, Push ads, OTT• Website wireframe designing from the Brand’s perspective along with agencies• Guiding the sales team on Brand aspect’s, the business communication for customers

Kolkata, West Bengal

• Business Development and Marketing for dealer to increase share of market• Achieved zero stock for the channel partner during BSVI transition, thereby maintaining financial health of the dealer• Restructured dealer manpower to increase efficiency of field personnel• Branding at ICC RCGC Open Golf Championship ’19 and Customer meet at India Tomorrow Business Session; Kolkata• Planned bifurcation of assigned market into hubs to increase focus and generate more leads for business

Kolkata, West Bengal, India

◆ Spearheading Marketing and Brand building activities to increase awareness and connect; East India◆ Zonal level marketing initiatives through ATL, BTL and OTT contents◆ Independently handling marketing agencies for on ground marketing activities◆ Planned and successfully executed #BharatKaBenz Yatra in East India; an event focused on Brand’s reliability◆ Enhanced the BharatBenz brand with activities, video testimonials, print collateral; within strict marketing budget◆ Launched the company’s first enquiry capturing mobile application in East India; usage reached 80% within 3 months

Bangalore

◆ Launched BS4 vehicles in the command areas in Karnataka through various BTL and ATL activities◆ Developed and implemented a plan to increase efficiency by restructuring the staff (increased number of salespeople and decreased support roles) resulting in quarterly customer growth of 16%◆ Creating activation plan for dealerships, increase customer loyalty and reduction in lost sale◆ Achieved a growth of 15% over previous quarter in cargo segment; Q4 FY 17◆ Increased sales by creating numerous initiatives to highlight successes including restricting incentive schemes, monthly recognition, and monthly performance meetings◆ Financier relationship management, providing requirements, negotiating on funding and developing schemes based on the availability◆ Requirement generation ,sourcing, on boarding, training and motivating manpower in dealerships◆ Focus on top line and bottom line profitability by ensuring optimal utilization of resources in order to increase operational effectiveness.◆ Rated in the top 30 % performance achievers in Quarter 2 in FY 2016-17◆ Achieved 100% billing market share for the month of November 2016 in dealerships◆ Identifying potential talukas and formulating sales strategies to increase retail market share◆ Increase in the market share of 14% in the festival season on y-o-y basis ◆ Market research across various urban and rural markets in Karnataka

Pune Area, India

◆ Designed a Performance Dashboard in order to analyse the performance of the Business Unit in multiple ways such as year on year, month wise, Componets wise, etc in Ms Excel and Ms Access.◆ Developed a Competitive product information analysis tool using Ms Excel ◆ Analyzed Branding of Cummins products in terms of packaging keeping in line with the Global Cummins packaging standards and suggested ways of improvement. ◆ Chalking out the various processes in the Business unit and mapping it in a predefined format for ISO audit.

Bengaluru Area, India

◆ Data Analysis post every test flight and data debriefing and presentation to pilots ◆ Managed Vendor meets, seminars and arranged visit to vendor facilities◆ Co-ordinated with vendors for discussion, quotation and finalization of purchase of avionics equipments from vendors like Agilent and Rohde and Schwarz.◆ Radio communication system testing and snag rectification for Light Combat Aircraft◆ Planning and task delegation on the shop floor for snag rectification on aircrafts◆ EMI/EMC checks on Intermediate Jet Trainer ◆ Organized and coordinated team meetings on regular basis

Bangalore

Master Of Business Administration (Mba), Marketing, 1St Class

MBA in Marketing Batch of 2016

B.Tech, Electronics And Communication

B.Tech in ECE Batch of 2011