Murali Subramanian Email & Phone Number

Mississauga, Ontario, Canada

Building and managing customer relationships, including stakeholder managementEntrepreneurial mindset - start-up culture requiring high individual contribution levels. Interface with consumer insights, shopper insights, category management, brand management, and sales teams, supporting their most pressing business questions and challengesProven consulting skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insightsDrive my assigned client(s) engagement and utilization of contracted resources (consulting hours, platform access, survey credits, and custom projects) to maximize return on investmentBuild success stories that help drive business results, and provides an opportunity to expand relationships beyond existing

Canada

Reporting to the Vice President, managed a $6.5M portfolio, established the client engagement model, led change management initiatives such as client database transformations, and leveraged Salesforce for accurate business forecasting and revenue tracking and planning.Led steering committee meetings involving C-Suite stakeholders, developed executive scorecards for monitoring ongoing performance against strategic objectives. Sound understanding and business implementation of Nielsen Market Track/ Homescan, Trade (Pricing/ Promotions) & Assortment (SKU) Optimization, Custom research solutions like Segmentation U&A’s, pack-price optimization research, customer satisfaction studies etc.Provided ongoing mentoring, performance management, and strategic guidance to associates; spearheaded large-scale projects, inspiring teams to strive for excellence and achieve all desired results, from client enquiries to the final delivery of studies.Served as the captain for the Asian Affinity Link which is part of the Diversity & Inclusion pillar at Nielsen, conducting volunteer activities, promoting multiculturalism, and helping people better understand ethnic marketing within the organization.

Singapore, Singapore

Served as the Global Lead for a luminary account within a new Pricing Research vertical that was established by Nielsen.Demonstrated exceptional dedication and innovation, thinking outside the box to double the business to USD1.8M despite significant external challenges impacting the economy across various regions, such as political unrest and environmental disasters.Collaborated with various Nielsen and client teams spread across Asia Pacific, India, Middle East, Africa, and Greater China.Drove insights catering to business issues on pack-price portfolio optimization; oversaw business growth and project management.Defined and implemented frameworks and operational efficiencies that helped reduce Project cycle time by 16 hrs. Acted as Product Champion for Segmentation across APAC and project managed large, multi-country research engagements.

Singapore; India, Dubai

Jan’08 – Aug’08 Research Manager (Singapore)Feb’07 – Dec’07 Senior Project Director (India)Jan’03 – Jan’07 Senior Account Manager (Dubai)Led and inspired a high-performing Research team on numerous projects, providing training and mentoring to propel their development.Managed numerous accounts including the large, cross-regional BAT account, serving as a strategic advisor to their Marketing/Brand teams for GCC markets on GCS, Oracle Trackers, Brand Launch Monitors, etc.Received a distinction for leading the BAT account across GCC markets, as well as MD’s award for supporting regionalization for the BAT account – This involved the client expanding to a regional focus and adding a breadth of markets under its fold.

Mumbai Area, India

Executing with excellence on all aspects of a project process – from proposal generation to final presentation/report to the clientIndependently handled various project types like: Automotive Clinics, Demand Estimation, Segmentation, Dipstick and Product Tests

Mumbai Area, India

Independent handling of Panel operations in Tier 2/3 Cities in IndiaKey responsibility area was to set up local teams in these towns and manage the teamExpertise on Field operations (urban & rural) involving project planning, execution; quality standards and on time delivery.

Bachelor Of Science, Chemistry

Activities and Societies: Inter-college Festivals.

Master Of Management Studies (Mms), Marketing

Activities and Societies: Students Council; Placement and Alumni Committee. Planning & Designing the Corporate placement brochures.