Founder, The Khetwaala Virtual Village Initiative
CurrentThe Khetwaala initiative is a venture (registered as the Khetwaala Social Enterprise LLP) to make 'Clean Food' (food grown/produced and processed without the use of harmful synthetic chemicals and pesticides) , accessible and affordable. Through the initiative we envision to build and develop a 'Community based' Social Enterprise business Model, what we term as a 'Virtual Village' underpinning the foundations of 'real' villages, which are traditionally self-reliant, self-sufficient and self-sustaining ecosystems for most of their Food requirements. As a part of the overall vision, we want to be able to * Make 'Clean Food' a 'necessity' rather than being the 'fad' status it currently has, being a sort of the 'luxurious indulgence' of a few on one hand while being a 'compulsive produce of penury' at the bottom end of the Value Chain on the other.* Involve /Engage more and more people in different roles at the various stages of the 'journey' that the food makes from the farm to our health and create that critical mass that will drive the 'necessity'.* Connect the Urban and the Semi-Urban/Rural dwellers (Small Farmers, Producers, Tribals etc) , helping nurture a sustainable demand-supply platform that will be a win-win for all.* Promote 'micro- entrepreneurship ' to provide meaningful entrepreneurship/ employment to home makers, people wanting to start their entrepreneurial journeys etc.AND we want to be able to build a connected network of such Virtual Villages across different cities in India and elsewhere.