Subu Shankar Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Led the strategy, planning, and execution of creative campaigns for major B2B tech brands – Adyen, VMware, Kyndryl, nbn, FedEx, and ABB.• Developed content marketing campaigns, thought leadership programs, and account-based marketing (ABM) strategies.• Managed cross-functional collaboration to ensure alignment and effectiveness in campaign delivery.• Spearheaded the creation of a streamlined content marketing practice that consistently built brand awareness and business for clients.

Sydney, New South Wales, Australia

Canberra, Australia

• Led the planning and delivery of creative content for the ANU alumni relations program to build affinity and pride for the university in the alumni community.• Developed and delivered cross-channel communications for fundraising initiatives and donor stewardship.• Managed a small content team in delivering integrated campaigns to help advance the university’s mission of supporting talented students and cutting-edge research.

Mumbai, Maharashtra, India

• Led the Brand & Content team in executing internal and external communication strategies across ATL and BTL campaigns, digital, and social media.• Developed and managed the brand strategy in collaboration with the mainline advertising agency.• Managed an always-on content program for thought leadership and lead generation on owned channels and industry media.• Oversaw SEO initiatives and blogger outreach to improve content performance.

Mumbai Area, India

Set up and managed the content marketing practice for the enterprise division of Vodafone India with a focus on aligning marketing and PR.Key Responsibilities:• Led the revamp of the Vodafone enterprise website with content tailored to different enterprise verticals and segments.• Developed enterprise brand positioning within the larger Vodafone brand by leading a cross-functional group of agencies and subject matter experts.• Streamlined brand narrative across owned media, PR pitches, and sponsored content.• Built a strong repository of success stories, customer testimonials, and exec videos to enrich cross-channel and event content.

• Eli Research India: Managed content for Engaged Media Inc., including direct marketing and website content for various enthusiast magazines.• The Wine Society of India: Managed end-to-end communication for the customer journey from acquisition and membership to sales, customer service, and retention.

Mumbai Area, India

• Managed Capgemini Group content for strategic accounts and key business units, such as infrastructure services, account-based marketing, and finance.• Edited and managed the Capgemini Group intranet and internal social media channels.• Developed sales enablement content for key alliances with SAP, HP, and Oracle.

Malad West, Mumbai

• Managed content for the Reader's Digest direct marketing program• Wrote and edited all promotional materials, including product brochures, catalogues, flyers, eDMs, and website banners.• Achievements: Selected to represent APAC at the Reader’s Digest International Creative Workshop in Paris, France, in October 2012.

Mumbai Area, India

• Edited The Chartered Accountant Journal in collaboration with subject matter experts from the Institute of Chartered Accountants of India.• Wrote and edited Bloomberg India’s Edge magazine, distributed to C-level executives and noted public policy makers.

Master Of Arts, Journalism

Activities and Societies: Wrote and edited for Colosoul magazine, Had my poems published in the Creatrix online poetry journalMA Journalism

Diploma In Advertising, Copywriting

Bachelor Of Arts, English Literature