Ash Playsted Email and Phone Number
At Recludo, we’re more than just investors—we’re partners in building the future. As an independent boutique private equity business, we specialize in collaborating with ambitious Mortgage and Finance Brokerage business owners to accelerate the growth of revenue, profit, and long-term business value. Our mission is clear: to create thriving, independent enterprises that deliver financial success and personal fulfillment for their owners.Our approach is grounded in strategic succession planning—a cornerstone of sustainable growth. We understand that every business is as unique as the person who built it, which is why we work hand-in-hand with owners to align their personal ambitions with proven strategies for business excellence.With nearly three decades of experience in the mortgage and finance industry, I’ve walked the path of starting, scaling, and successfully exiting multiple businesses. That journey has shaped my perspective and equipped me with the insights needed to guide others through their own growth and transition journeys.At Recludo, I lead our performance improvement programs designed to help business owners unlock their full potential. Drawing on my expertise in exit planning & succession, and leadership in the broking industry, I focus on practical strategies that drive value creation, ensure business continuity, and secure enduring success for all stakeholders.Our team doesn’t just invest in good businesses—we invest in good people. Together, we build businesses that stand the test of time and change, ensuring that owners can confidently transition their legacy into the next chapter.If you're ready to accelerate growth, enhance your business value, and plan for a successful future, let’s connect. At Recludo, the best is always yet to come.Book your free Discovery Call here ➜ https://calendly.com/recludo-discovery-call/30min
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Founder | Executive Gm - Broker PerformanceRecludo GroupMelbourne, Vic, Au
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Director | Gm Broker PerformanceRecludo Group Aug 2024 - PresentAustraliaAt Recludo we help Mortgage and Finance Broking founders and owners maximise business value and always be 'exit ready'. We do this by selectively investing in handpicked leading Australian Mortgage and Finance Broking businesses. We then knuckle down together to create and execute a winning partnership focused on revenue, profit and business value growth well above industry norms.I am responsible for working closely with our National member businesses to provide the resources, support, best practice insights and overall guidance to drive accelerated business value creation for all stakeholdersBook your free Discovery Call here ➜ https://calendly.com/recludo-discovery-call/30min -
Value Creation + Succession Advisor | Specializing In The Mortgage & Finance Broking IndustrySuccession Plus Mar 2024 - PresentL10 / 60 Castlereagh Street, Sydney, Nsw, Australia 2000I’m responsible for the growth and leadership of Succession Plus' Mortgage and Finance Broking Business Unit (MFBBU). In addition to working directly with clients, my main focus is the design, advocacy and strategic oversight of the direction and success of the MFBBU.I am a fully accredited advisor with Succession Plus, and my business Recludo, is trained and licenced to use the Succession Plus and Capitaliz tools and processes to provide accelerated value creation and exit/succession planning advice to Mortgage and Finance Broking business owners. Succession Plus are also leading advisers to companies wishing to implement ESOPs (Employee Share Ownership Plans).In operation for ten years, Succession Plus is the largest Business Succession and Exit planning consulting firm in Australia and is entirely focused on designing and implementing successful exit strategies which achieve the owners' goals, release them from the business they have been so heavily invested in and provide the financial reward they deserve. Succession Plus has a team of highly skilled experts who bring a wealth of experience and passion to help clients maximise the value of your business and achieve a successful exit. -
Mortgage Industry Best Practice Strategy Advisor For High Performing BrokersBroker Ideas Group Feb 2018 - Aug 2024Australia | New ZealandOver the past six and a half years I’ve helped hundreds of ambitious mortgage brokers build sustainable, high-performing mortgage businesses that can run with or without them, changing both their businesses, and their lives, for the better. Using my decades of industry experience, our collective thousands of coaching hours, and data driven best practice benchmarks, we developed BIG's proven methods into an industry first ➜ an innovative, industry leading, independent coaching and advice business.I love the Mortgage Broking industry and I’ve thoroughly enjoyed working with such wonderful people and clients. I’ve now moved on to my new Mortgage Broking business venture RECLUDO. -
Mental Fitness Advocate | Education & Training For Individual And Team WellbeingMental Fitness Institute Australia Jul 2017 - Aug 2024Australia | New Zealand𝗬𝗢𝗨𝗥 𝗠𝗜𝗡𝗗 𝗜𝗦 𝐘𝐎𝐔𝐑 𝗠𝗢𝐒𝐓 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝐀𝐒𝐒𝐄𝐓.Here at the Mental Fitness Institute Australia we hold a mission of redefining the way people in the Mortgage and Finance Broking industry approach mental health. Rather than seeing mental health as something to treat, our methodology takes a more ‘positive psychology’ based approach by adapting and applying the language of physical ‘fitness’ to mental health. -
Value Creation & Succession Advisor For Australia’S Best Mortgage Broking Business OwnersPaladin Partners May 2008 - Aug 2024Australia | New Zealand | Asia Pacific[Paladin Partners has been folded into RECLUDO]Shift your thinking ➤ SUCCESSION PLANNING IS BUSINESS STRATEGYOur primary focus is helping Mortgage Brokers establish and execute a succession plan that encapsulates and combines the three key areas of a highly profitable and valuable business >>> 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 + 𝐏𝐄𝐑𝐒𝐎𝐍𝐀𝐋 + 𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 success. This is your 𝐌𝐀𝐒𝐓𝐄𝐑 𝐏𝐋𝐀𝐍 that links and aligns these 3 key aspects.> 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - Unfortunately, although they may be good businesses, the large majority of broking businesses are not succession, exit or sale ready. Instead, a large proportion are owner dependent and often lack effective systems and processes – these issues can limit the value of the business and impact its ‘sellability’. While the business in question may be quite large in terms of settlements and may even be an industry award winner, some of them run as though they are much smaller.> 𝐏𝐄𝐑𝐒𝐎𝐍𝐀𝐋 - Owning a Mortgage Broking business is an important part of you the owner’s life, that’s why many business owners are very strongly attached to their business. A business owner will identify with the business in what is called role-identity fusion and will need time and space to get comfortable about what the exit actually looks like and importantly what does life after business mean.> 𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 - The business, the owner/s and their finances are often complicated and interwoven and therefore hard to separate. We estimate that up to 80% of a brokerage owners wealth is tied up in and/or linked to the business – this needs to be resolved before a succession plan and/or exit can take place and to make sure the owner and their family are adequately funded into the next phase of life or post retirement. -
Founder And OwnerMortgage National Aug 2003 - Sep 2009Australia - All States And TerritoriesEstablished and built a multiple award winning wholesale mortgage management and distribution business centred around exceptional client experience and delivering high value outcomes for all stakeholders. -
Senior Mortgage Consultant And Master AgentProvincial Group Dec 1999 - Jun 2003AustraliaBuilt, trained and mentored a team of 40+ Mortgage Consultants - delivering exceptional industry leading financial solutions and experiences. -
Senior Credit AdvisorAussie Home Loans Aug 1997 - Dec 1999AustraliaI started in the Mortgage Broking industry at Aussie after 14 years in corporate banking and finance. And what an amazing place to work Aussie was!Roles included:Sourcing new referral networksPromoting the brandServicing all leads in regional Victoria -
Branch ManagerLatitude Financial Services Jul 1986 - Aug 1997Victoria, AustraliaFormerly AVCO Financial Services which was acquired by GE Capital which was acquired by Latitude Financial Services. Learned a heck of a lot here --> AVCO people are regarded as the very best trained people in the finance industry. -
Account ExecutiveNab Mar 1983 - Jul 1986AustraliaMy start in financial services - straight out of school.
Ash Playsted Education Details
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Secondary Education
Frequently Asked Questions about Ash Playsted
What company does Ash Playsted work for?
Ash Playsted works for Recludo Group
What is Ash Playsted's role at the current company?
Ash Playsted's current role is Founder | Executive GM - Broker Performance.
What schools did Ash Playsted attend?
Ash Playsted attended Ballarat Clarendon College.
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