Sucheta Roy Email & Phone Number

Dynamic and innovative Content Strategy & Creative Communication professional with 6 years of immersive experience in the Fashion and Beauty e-commerce industry. Adept at blending prolific research, high innovation, and creative practice to drive impactful results. My journey with Myntra, a thriving startup turned e-commerce leader, has honed my skills in enhancing customer experience, leading diverse teams, and pioneering catalog features that have significantly boosted sales.Current role involves:• Category Experience Pioneer: Transformed the shopping experience by developing catalog features that not only elevate user engagement but also substantially increase sales and reduce returns.• Team Leadership: Mentor and guide large teams of internal and external content writers, fostering a culture of excellence and innovation.• Strategic Catalog Development: Expertise in creating a sustainable and strategic catalog taxonomy. My approach to curated Product Detail Page (PDP) content has been instrumental in diversifying platform categories.• Collaborative Excellence: A linchpin in cross-functional teams, including Curation, Search, Store, Data Science, and Product Tech, I spearhead innovative solutions to catalog challenges.Milestone Projects :1. Rich Content Catalog 2. Visual Product Descriptions3. Automated Cataloguing with ML: Revolutionized the cataloguing process by shifting from an outsourced model to an in-house system enhanced with Machine Learning, marking a significant leap in operational efficiency.4. Fashion Dictionary Launch: Collaborated closely with the product-tech team to launch a comprehensive Fashion Dictionary, setting a new industry standard.5. Catalog Videos (Greenfield Project): Initiated and launched an innovative project to incorporate videos into our catalog, enriching the customer experience.6. Myntra BPC Catalog Revamp: Managed the end-to-end overhaul of the Beauty and Personal Care (BPC) catalog, redefining the framework and setting a new benchmark in the category.