Sales & Marketing-- Developing and Delivering the category Business Plan consistent with the financial Kpis -- Enhancing category Positioning basis the allocated budgets -- Optimizing category performance determining and executive exit strategies for unproductive inventory-- Conducting customer analytics to understand buying behavior and purchase patterns to optimize conversion. -- Having analytical skills with the ability to interpret data and identify trends. -- Create and manage e-commerce advertising campaigns across various channels. -- Strong understanding of e-commerce advertising. -- Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross margins -- Creating initiatives, designing events, planning merchandising, and executing of these marketing Inventory Management -- Ensured availability of right SKUs, with right pricing at the right time -- Ensuring coordination between 3PL partners and warehouse-- Strategize Next level steps with buyers and Negotiations -- Determining and executing exit strategy for non-moving inventory-- Assortment Planning and execute new launches Catalogue Management -- Lead a team to drive end to end catalogue creation, from sourcing, listing to QC and uploads-- Collaborate with the tech team to identify, implement process improvement opportunities -- Prepare client scope documents, pricing and solution proposals, legal contracts, and coordinate billing -- Responsible for Content Management including photoshoots for the portfolio

Sales & Marketing -- Responsible for complete P&L (top line and bottom line) for the Accessories category -- Sales and marketing of products to enhance brand awareness (digital marketing) -- Lead generation via promotional deals including artwork required to reach target sales -- Price Management of products after working out customs duty and gross margins -- Executed multiple strategies for potential growth with feedback from customer manager Inventory & Procurement Management -- Procurement and negotiation of vendor services to ensure category development -- Optimized inventory using analytics to understand customer buying pattern -- Supply Chain Management for imports to warehouse including customs clearance

Sales & Marketing -- Handled multiple market places – Flipkart, Amazon, Myntra, Paytm -- Sales and Marketing of products in alignment with market place strategies -- Catalogue Management for portfolio handled at various platforms -- Competitive Pricing of products to meet bottom line targets -- Vendor management with expertise in handling Chinese vendors via Alibaba

Sales & Marketing -- Handled multiple market places – Flipkart, Amazon, Myntra, Paytm -- Catalogue Management for respective market places -- Identifying new SKUs for a particular portfolio and ensuring Go-Live -- Comparative price analysis to stay ahead of competition