I am a lifelong learner in Digital Marketing with a career that has spanned the entire marketing operations chain from data engineering to marketing automation to campaign analytics for some of the largest consumer brands. I am one of the few fortunate people to have touched upon B2C, SMB B2B including nurture, engagement and winback, and true commercial B2B marketing. Simplify is my motto, and I bridge the gap between Marketing and Technology, making Marketing Technology work for Marketing and not the other way round. Learning, coaching and teaching is my passion. I am very intrigued by how humans acquire, retain and spread knowledge among peers and and across generations.