Suchita Toshniwal Goyal Email & Phone Number

Jaipur, Rj, In

Mumbai, Maharashtra, India

India

• Responsible for marketing activities across diverse media such as website, search, display, content, email and social media to drive lead generation • Implemented robust web analytics , A/B testing and monitor visit anomalies to measure campaign effectiveness• Instituted highly effective website and social media content to drive engagement leading to website sign-ups. • Responsible for vendor selection, on boarding and complete reporting of vendor deliverables to ensure optimum resource utilization, faster delivery and cost-saving • Expertise in various digital marketing tools like Google suite: Analytics, Docs, Webmaster tools, DoubleClick For Publishers, AdSense, and AdWords, CMS (Drupal and Wordpress), CRM (Zoho, Hubspot), Email marketing tools (netcore), video making tools etc• Recognized as a detail-oriented person, change agent and team motivator guiding team members and peers towards collective goals steering brand establishment and mutual growth.

Mumbai Area, India

• Leading cross-functional team coordination, consultant communication and vendor management for content management, social media management, email marketing, website design, CRM, monitoring and maintenance against tight deadlines• Spearheading end-to-end online channels development including website and social media from designing and conceptualization to improving CMS usage, refreshing UI and UX, optimising user journeys, increasing flexibility and functionality.to increase online traffic, raise brand awareness and lead generation. • Managing content curation and management from coordination with product owners, editing, proof-reading to planning separate landing pages for specific content types and search engine optimization for various content types like articles, case studies, whitepaper, press releases, video content etc. and scheming their publishing on various social media for brand awareness and recall• Optimizing online properties for search engine with technical team and vendors using keywords analysis tool to identify gaps in market opportunities and facilitating relevant messaging & creatives to acquire qualified sales opportunities and create lead funnel though online channels.• Planning, designing and executing e-mail marketing campaigns from customer database management, template setup, messaging to broadcasting and report creation using e-mail marketing platform.• Handling end-to-end CRM execution from market research, vendor selection, CRM set-up, database management and acquainting sales team with lead generation and funnelling. • Reporting on all digital marketing activities and outcomes such as website traffic and impressions / CTR, bounce rate, e-mail marketing campaign results, operational indicators, social media visit reports and lead generation statistics

Navi Mumbai

• Acting as the single point of contact for clients for digital advertising matters building strong, long-term client relationships and maintaining frequent contact for increased advertising revenue• Managing display ad campaigns, email marketing campaigns and native ad campaigns for clients using google ad network (AdSense), Google Ad Server (DFP) and emailing software (Netcore) involving order/template setting, creative preparation, bidding management and broadcasting to increase customer ROI• Optimizing web content to increase traffic and improve SEO by designing new layouts, modulating content position, streamlining navigation and optimizing ad unit placements• Client handling & comprehensive database management of clients of different geographies, industries & products and optimizing the CRM tool (ZOHO) for better usability by the team• Managing web analytics

Mumbai Area, India

• Advised HNI clients on their investments and financial security by identifying their long-term needs related to banking, investments, wealth planning and loan products as well as extended investment solutions related to deposits, bonds, equity, structured products, private equity, gold and so on along with third party products• Acquired and built initial customer base at one of the new branches at Kharghar, Navi Mumbai• Steered various activities like competitions and camps for increasing brand visibility in the areaCore Strength: HNI Client Communication, Financial Advisory, Business Development, Portfolio Planning, Customer Engagement, Marketing Activities, Team Handling

Mumbai Area, India

• Planned and implemented various marketing and branding initiatives for company’s KPO unit to launch in the domestic market through training and product demonstrations leading to boosted revenues.• Fostered brand awareness by conducting seminars for companies and regulatory bodies like ICAI, ICSI, ICWA and so on as well as product awareness by representing at various forums/seminars organized by statutory bodies• Designed, developed and managed brochures, CDs, presentations, content, training material and other marketing collaterals right from copy writing, editing, printing and/or publishing• Streamlined 3 tiers follow-up process to attain recurrent touch base with participants of various workshops and converted them to prospective customers

Jaipur Area, India

Post Graduate Programme

Master Of Business Administration (Mba)

Senior Secondary

Education record