Creating a cohesive group brand & sub-brands, creating positioning routes, articulation of brand story & its elements with logic & facts. Managing Branding & communication initiatives for core brands of Group Bayport - BannerBuzz, BestofSigns, Covers&All, Tarps&All, Circle One, Giant Media Online and not excluding Neon Earth, Vivyx Printing and Bags By The Ocean

Logo Identity, Communication Strategy, Website/App Content Development & Suggestions to improve UI/UX, Product Shoot, Social Media Marketing, Social Media Page Identity, Competition Mapping, Packaging Design & Content, Investor Presentations, Briefs for Creative Design, Customer Survey & allied activities, Campaign Creation & Execution, Google Ads & Analytics Setup & monitoring, Google Business Page Set up & monitoring.

Ideation to execution of Dealer Newsletters & OEM Newsletters

Teaching Content Strategy, Media Planning & Buying to 2nd Year PG Marketing Students

Reliance Retail Limited - Sr Mgr Corporate Marketing & Customer Service1) Facebook Analytics of Reliance Retail Formats/Businesses2) RelianceOne Loyalty - Brand & Communications and Fan Page Management 3) Content Strategy and Planning - Social Media & Website/Digital 4) Design Planning & Strategy - New Brand Identity & Packaging Design for Private Label Tech Accessories Brand 'Reconnect' and Brand Identity for Jio Handsets 'LYF'5) Brand Solutions based on Secondary Research & Field Visits6) Retail Omnichannel Initiatives - Ideation and conceptualisationReliance Jio Infocomm Limited - Marketing Manager1) Product Marketing Communications - Conceptualization and Planning a) Create Value Propositions for Jio Digital Services b) Content Development for Beta Launch Landing Pages c) Marketing Communications Plan - Jio Digital Servicesd) Agency Managemente) Study Customer Behaviour by Primary and Secondary Market Research 2) Project Management for Test Marketing of products and services - Alpha & Beta Launch of Jio MiFi and allied Digital services3) Product Marketing - Mobility: Customer Value Proposition, GTM Strategy, Marcomm Plan

Brand Management and Core Marketing functions - ATL (Brochures, DM, Print ads, special campaings) BTL(CarWale Awards, CarWale Events - Workshop, Vintage Wheels Rally), Social Media Marketing (Contest on Facebook), Digital Marketing (Online campaigns, Newsletters) and Marcomm (Internal and External Communication)

Marketing & Partnerships - Brand Alliances for idiva.com.- Planning Events Calendar- Executed 1st Anniversary Event - Conceptualization, Planning, Alliances and Execution- Creative Conceptualization and Execution

Brand Management & Marketing for Special Interest Magazines - Better Interiors, Better Photography, AV MAX & Overdrive. Responsible for all ATL, BTL, Increase in Subscription Base, consumer marketing and support to sales team to increase the revenue for all the above magazines.

Brand Management, ATL, BTL, Event Management and Consumer Marketing. Brand Management for CRN & SKOAR Mag, Event execution and management of all B2B IT Events, Consumer Marketing for Digit Magazine.

Handling Ladies Department - Merchandise, Accessories & Cosmetics, Floor operations, Visual Merchandising, Revenue Generation by Acheiving Sales Target