Market Research, Lead Generation.

*Develop and manage digital marketing campaigns*Oversee a social media strategy*Manage and maintain the organisation’s website(s)*Write and optimise content for the website and social networking accounts such as Facebook and Twitter*Track and analyse website traffic flow and provide regular internal reports*Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion*Continually work on the Search Engine Optimization of the website(s)*Fix any errors or bugs in online content*Edit and post videos, podcasts and audio content to online sites*Arrange webinars and webcasts*Create online banner adverts and oversee pay per click (PPC) ad management*Write copy for email marketing campaigns*Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing*Work on printed material to supplement online products*Attend product launches and networking events