Sudhish Sasidharan Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

•Developing brand strategies and tactics to boost the company’s brand and drive qualified traffic on online and offline platforms •Coordinating with the architect in order to extract renders of elevation and surrounding to match the concept of the campaign.•Engaging with different agencies like Digital agencies, Creative agencies, rendering agencies, Ad agencies, Video ad agencies etc. make their appropriate use in the campaign according to the campaign budget and campaign objective.•Conceptualized marketing campaign for the Developers •Inventory analysis•Set price points for ATL and BTL campaign & also to set marketing budget across mediums•Discuss & develop concept and communication with creative agency.•Coordinate with the agency for principle collateral & adapt the same in different medium. •Prepare pre sales pitch in alignment with the campaign concept.•Prepared Incentive plan for sales, pre sales and marketing team in order to achieve the set objective and target of the campaign. •Final Negotiation with BTL vendors/ Creative & Digital Agency.•Setting objectives & targets in terms of Revenue, lead generation & walkin. •Prepare media plan keeping the 4 stages in mind (Teaser, launch, sustenance & mop up)•Prepare and execute Channel partner meet in order to elevate their traction and revenue towards our brand.•Prepared trackers of all three parameters (leads, walk-in & revenue) which are broken down in monthly, weekly and daily targets. •The tracker is then further downloaded to respective sourcing managers (Digital, offline & channel partner manager) •Continuously monitor the campaign•Conduct weekly Review and present proper campaign data in trend format to the management •presented an overall learning presentation of the campaign mentioning the major highlights & lowlights •Set daily MIS formats in order to track and monitor daily lead, walk-in & booking trend •Way ahead plans in order to be ahead of the curve.

Mumbai Area, India

•Deployed successful marketing campaigns and own their implementation from ideation to execution•Experimented with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis•Throughout as a continuous practice I Build strategic relationships and partner with key industry players, agencies and vendors•Engaging with different agencies like Digital agencies, Creative agencies, rendering agencies, Ad agencies, Video ad agencies etc•Conceptualized marketing campaign for the Developers•Prepared and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely•Measured and report on the performance of marketing campaigns, gain insight and assess against goals, inorder to tweak the campaign whenever required.•Analyzed the consumer behavior & adjust the advertising campaigns accordingly•Conduct in-depth Inventory Study, Setting pricing for ATL & BTL campaigns•Freezing Sales Target •Final Negotiation with BTL vendors/ Creative & Digital Agency.•Prepare media plan keeping the 4 stages in mind (Teaser, launch, sustenance & mop up) •Prepare pre sales pitch in alignment with the campaign concept •Prepared Incentive plan for sales, pre sales & marketing team in order to achieve the set objective & target of the campaign. •Kept a close coordination with the agency and the marketing team inorder to make sure the campaign is in alignment with the media spends & achieving the goals as fixed.• Prepared and monitor the marketing budget on a quarterly and annual basis & allocate funds wisely•Measured & report on the performance of marketing campaigns, gain insight and assess against goals, inorder to tweak the campaign whenever required.

Nasik, Maharashtra, India

•Created new corporate website, in 12 days and today is compared amongst the best looking and informative website.•Formulated and executed the best campaign in their lifetime, 52 bookings, 31.2 Cr in 8 days.•Increased digital marketing leads from 5% to 60% of overall leads contribution •An increase of 500 % in leads, and 200% in walk in, 150 % in bookings.•Did 114 booking Via 3 campaigns in a timeline of 50 days, and generated 68.4 Cr .

Mumbai Area, India

- Celebrity endorsement- Worked with an ad campaign with Nana Patekar, Shaan, Sunidhi chauhan, Hema malini- Incoming quality leads were increased by 40% Via digital campaign, 55% via offline focusing more on outdoor and targeted SMS campaign.- Brand visibility was increased in digital and offline medium up to 60%- Conceptualization of a marketing campaign - Launch plan and execution monitoring.- Media & PR– Media planning, Media coordination- Marketing Agency Management – oversee the agency on projects such as Website development, technology platform for lead capture and management system, social media channels- Branding - Site Branding, Office Branding, Road branding,Stall Branding.- Creative ideation for different medium of promotion, media planning and media coordination, Branding rekey and design ideation, digital marketing campaign planning and coordination, website updations- Event Planning – Work with key partners and event companies for organizing and planning events like Fest,Launch, Get together, exhibitions etc .- Budgeting - Be in charge of the marketing budget and allocate funds wisely- Prepare online material to upload on social media page- Prepare and implement innovative ideas to promote new and existing projects - Supporting the marketing team with marketing activities- Maintain marketing database- Marketing Costing

Nasik Area, India

- Was able to pull off the pilot branch by conducting BTL activity at 15 places on same day for 10 days - Was performer of the month for the month of December and was awarded by CEO Mr. Joydeep Roy- Market Research: - Being a pilot Branch Personally did market research of the location to understand the buying behavior and other demographic factors.- Sales planning: - Planning strategy for the sales as per the finding form the Market research.- Planning Events:- Did corporate events and events at residence in order to generate organic leads and spread awareness about the Brand- Brand awareness: - Conducted Seminars at prestigious groups and clubs in the locality. - Sales: Did out door sales, and customer support.- Team development: - Conducted training for the team and new recruits on soft skill as well as professional skill topic.- Social Media Post:- Planned and executed organic digital media promotion through facebook and linked in.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Debate team,Personality contest,Main head in several events organised by students,Inter-college group discussion.