Director, Public, Practice And Scientific Affairs
-Advised President, Board, and Executive Director on communications, practice- and scientific-related issues, recommended and implemented appropriate action.-Co-managed organizational visioning and strategic planning process.-Worked with related dental organizations, the FDA, Centers for Disease Control, other organizations and corporate partners as appropriate to monitor research, develop andimplement collaborative programs.-Assisted in the development of strategic… Show more -Advised President, Board, and Executive Director on communications, practice- and scientific-related issues, recommended and implemented appropriate action.-Co-managed organizational visioning and strategic planning process.-Worked with related dental organizations, the FDA, Centers for Disease Control, other organizations and corporate partners as appropriate to monitor research, develop andimplement collaborative programs.-Assisted in the development of strategic marketing,advertising and public relations programs to help members increase revenues in a downward socio-economic climate.-Conducted membership research; based on analysis of member needs, identified and developed resources that increase the awareness of periodontists, and enable members to strengthen relationships with referring colleagues.-Managed member assistance and activities related to third party issues, including monitoring member feedback regarding difficult insurance companies and procedure codes.-Created, developed and implemented strategic communications programs, including: media relations, crisis communications, public education and professional relations programs to increase awareness of periodontal disease and treatment options; prepared AAP spokespersons for interviews and implemented annual spokesperson training.**Media relations program developed to achieve more than 1,900 article placements, resulting in nearly 450 million audience impressions annually.**-Developed and managed annual budget of $2 million forcommunications, practice management, and scientific programs.**Decreased budget by nearly $300,000/year by improving project efficiencies.**-Established and supervised department procedures with 5 staff and outside vendors, as appropriate.-Revised consumer and media sections of Web site and managed content.**More than doubled number of regular site visitors.** Show less