• Spearheaded development and successful implementation of 9 global Shopify sites for pet nutrition and CPG products. • Guided M&M’s Bulk Amazon 1P and D2C PPC and SEO / SEM for additional growth strategy, Amazon digital marketing and organic revenue grew 10x in 9 months becoming the largest bulk buyer for MARS M&Ms bulk wholesale. • Drove exceptional 308% YOY revenue growth (2020-2023) for UK pet nutrition site (wellbeloved.com). Aligned global agency strategy with ecommerce analytics, overcoming challenges like COVID-19 and competition. Yielded 115% web traffic surge, 240% higher conversions, and remarkable 2,600% three-year revenue expansion. • Worked as a technical integration lead for Cocoavia.com to gain additional insight and improve overall user experience. Drove relevant growth in subscription models based on strategy directed by Sr. Manager. • Optimized Google Analytics 360, Google Analytics 4, and Facebook Marketing to track and measure website traffic and conversions, resulting in a 15% increase in website traffic and a 20% increase in conversions. • Oversaw diverse KPIs: web traffic, SEO, content, and social media, driving a 115% US site traffic boost, 290% higher search rankings, and 370% increased social engagement, resulting in a 110% sales rise. • Seamlessly integrated and expanded the utilization of Google Tag Manager across over 30 MARs DTC sites to accurately capture datalayer variables. • Managed a team of 18 developers in India, contracted through Infosys, overseeing daily operations, project management, email marketing and ensuring optimal performance for technical architecture on Shopify and Magento D2C sites.

In the role of a digital marketing leader at Randa Accessories, adept management of the P&L for several digital channels within the internationally acclaimed company experts in small leather fashion goods and licensed products. Key contributions played a pivotal role in fostering the company's comprehensive achievements.• Successfully redefined the marketing architecture for Amazon 1P Vendor Central and 3P Seller Central, resulting in a 190% increase in 3P YOY and a 26% increase in 1P YOY sales. • Earned the #1 Amazon best seller rank during Black Friday through Cyber Monday 2019 in 3 different top-level categories and ranked 45 ASINs in the top 20. • Simplified the brick and mortar omni-channel digital marketing model by reducing YOY ad spend by 23% while increasing YOY revenue by 57%.• Managed internal and external shared resources to develop quality marketplace assets for growth across 50 licensed brands and over 2000 ASINs, resulting in cross-leveraged PDP's, A+, promotions, discounts, brand stores, ad creatives, video assets, product carousel images, SEO copy, and backend optimizations.• Refine Amazon and DTC return process to lower internal effort and reduce cost per return by implementing an automated customer portal. Resulting in a 80% reduction in manual effort and 55% reduction in return shipping fees.• P&L Responsibility for 8 figure DTC, Amazon Vendor 1P, Amazon Seller Central 3P, eBay, Walmart, Target, Macy’s, JCP, Kohl’s, DTC, VDF and Omni-Channel business.

• Design an effective paid search, SEO, SEM strategy producing quality traffic with a 57% increase in add to cart and 9% rise in paid traffic conversions.• Spearheaded and executed customer experience journeys for a distinctive UI, leading to a 14% upsurge in user session duration and a 4% decline in bounce rate.• Redesign and launch Freida Rothman digital commerce with enhanced personalization, immersive UX/UI resulting in 208% YoY revenue growth.• Plan and execute a digital video streaming platform allowing users to gain greater exposure to the Freida Rothman brand. Resulted in user time on PDP increase of 31%.• Cultivate a culture conducive to digital advancement, guiding the e-commerce team in crafting inventive marketing strategies for social media and email expansion, culminating in a 19% increase in customer loyalty and brand awareness.• Developed a digital marketing approach for fashion targeting potential customers and secures lasting client relationships, employing optimal techniques and leveraging AI-driven personalization.

• Design and deliver BOSS and BOPIS omni-channel capabilities resulting in 27% increase inventory turn and a 54% decrease in 90+ day aging inventory at brick and mortar retail locations.• Adapt the external development team to Agile methodologies, ensuring the successful completion of enterprise and cross-functional initiatives. Project completion timelines reduced by 12%.• Forge a close working relationship with internal IT to verify all e-commerce projects align with overall strategy and available technical capabilities. Implement an efficient digital signoff of user stories and brand submitted tasks.• Develop a long-term strategy with merchandising team to reflect overall brand experience and fully utilize revenue producing technologies (i.e. cross-selling, synonyms, on-site search, meta-tags). The new tactic provided an 18% increase in AOV.• Lead and communicate digital strategy efficiency initiative for acquisition and engagement (SEM, Social media, retargeting) campaigns across various platforms. Result for FY2017 reduced overall spend by 12% and increase IV by 39%.• Design and manage relaunch of SAP Hybris Commerce and AEM front-end to replace the poorly designed legacy AEM connector and data feed models, resulting in a 39% build capacity and release efficiency.

• Lead design and digital eCommerce team to forge strong cross-functional relationships and to ensure performance aligns with objectives and increasing revenue. Evaluated and implemented internal technical improvements. Managed daily administration and management of WebSphere eCommerce platform. • Coordinated digital marketing, brick and mortar and ecommerce initiatives through aligning launches, creating customer perception of brands to be consistent across all sales channels.• Increased interested visits (IV) by 36% and time on page by 11% on CalvinKlein.com.• Directed eCommerce development team for CalvinKien.com, Tommy.com and Speedo.com, consisting of 18 development resources .• Designed and launched CK.com iPhone shopping application on Apple Store resulting in 300,000+ downloads in the first three motnths.• Unified segregated e-commerce teams by redesigning workflows, resulting in a 6% overall enhancement in teamwork efficiency.

• Managed projects through effective input, analyzing each step from status updates, risks, and change management to launch. Collaborated with internal and external stakeholders to design marketing plans aligned with eCommerce roadmap. Executed quarterly site audit tasks and provided metrics summary on performance to management.• Led launch of 7 DemandWare ecommerce properties, producing over 600M in revenue on katespade.com, jackspade.com, luckybrandjeans.com, juicycouture.com and other sites.• Designed, developed and managed a graphical live data information portal to yield a 37% YOY increase in AUR and a 109% increase in AOV. • Decreased ecommerce return ratio 7% YOY through customer centric personalization and low-impact digital enhancements. Implemented BOSS / BOPS Omni-Channel increasing retail inventory turnover ratio over 8%.