 Functioning as Unit Head for West Bengal Area ,with a business turnover of 640 crore . Handling a Direct/Indirect Team of over 200 employees across functions.  Delivering Company Profitability & Volume Plans. Production Planning based on Sales Projection. Logistics & Inventory Management.  Working on various Distribution Models as per Geography. Brand/Pack analysis and systems approach in Evaluating Pack mix & Profit. Competition Analysis. Pack Pricing & Margins. Glass Planning Support Generation & Accountability to Parent partners (PepsiCo). Employee Welfare & Appraisals.

 Functioning as Sales & Mktg Head for Delhi Trans-Yamuna Area ,with a business turnover of 42 crore (2009-10)  Initiating both value & volume based targets through field force, direct & indirect source of distribution & driving penetration through improvement & extension of coverage. Driving Marketing Agenda’s through the Marketing Team through Various activities Round the Year. Communicating & coordinating with the support staff, technical assistance team for chillers & providing Commercial assistance for commercial controls. Managing & regulating the inventory levels at company depot in coordination with Factory/Buffer Depot’s. Taking care of Local MIS and various Administrative and Operational Issues. Conducting annual & monthly budgeting for various heads likes sales & marketing promotion, fleet support, fuelling etc. Increment of local indirect staffs as per budgets and annual appraisal for direct staff and increment and promotion.